American Elections and Politcal Campaigns Filmography
updated (6/02)

1968, America is hard to see. 1988. 1 videocassette (90 min.). Film covers the year 1968 in the history of the United States and is an account of the events surrounding the American presidential campaign of 1968, from McCarthy's entry in the race through the election. The year 1968 saw the assassinations of Martin Luther King and Robert Kennedy, the Vietnam war worsening, President Johnson's withdrawal from the race for reelection and the nomination of Humphrey, LBJ's choice. VHS 3144

1988 presidential campaign commercials. Road to the White House. 1989. 1 videocassette (ca. 56 min.). Two journalists review presidential television campaign spots and discuss issues surrounding the 1988 television campaigns of both the Republican and Democratic presidential candidates. Selected television spots from the Bush and Dukakis campaigns are shown. VHS 841

1992-1996 political campaign commercials. 199-. 1 videocassette (ca. 10 min.). Compilation of campaign commercials made 1992/96. Primarily commercials from the presidential races; includes both direct appeals (Bob Kerrey speaking directly to the camera in an empty auditorium), more personal attacks (ad featuring a phone number to call and listen to tapes of President Clinton talking to Jennifer Flowers) and also major political party position statements. VHS 5389

1992 debate highlights. 1992? 1 videocassette (147 min.). The three major candidates for President and Vice-President debated the major domestic and foreign policy issues and their qualifications for office in a series of debates over a nine-day period. The Presidential debates were held: (1) in St. Louis, Missouri, October 11, 1992; (2) in Richmond, Va., October 15, 1992, using a new format of questions from an audience of undecided voters, and (3) in East Lansing, Michigan, October 19, 1992. The Vice-Presidential debate took place in Atlanta, Georgia, October 13, 1992. VHS 2043

1992 presidential campaign commercials. 1992? 1 videocassette (23 min.). "Compiled on one tape are the campaign commercials of the 1992 presidential primary. Included are commercials of all of the candidates. Featured are the Tsongas Speedo shot, the Kerrey hockey spot, the Harkin closed factory spot, the young Clinton spot, and the Brown Wojohowitz spot. From the Republican primary, the Bush I care spot and the chorus of no new taxes! spots are included as are the negative NEA and General Kelley spots." Summary taken from the Public Affairs Video Archives website. VHS 4538
1992 primary campaign classics. Road to the White House. 1992. 1 videocassette (123 min.). Compiled program. Journalists review presidential television campaign spots and issues surrounding the 1992 campaigns. Selected television spots from the campaigns are shown. VHS 2487

1993 American government highlights. 1993. 1 videocassette (110 min.). Excerpts from full-length C-SPAN programs designed for use by American government classes to supplement lecture and reading material. VHS 2526
1994 American government highlights. 1994. 1 videocassette (120 min.). VHS 3483

The 30-second president. A walk through the 20th century with Bill Moyers. 1988. 1 videocassette (58 min.). Explores the history and impact of televised political advertising on U.S. presidential elections. Discusses advertising approaches to election campaigns and their effect on perceptions of the candidate. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan. VHS 2363

72 hours to victory: Behind the scenes with Bill Clinton. 1992. 1 videocassette (ca. 60 min.). An exclusive, intimate portrait of Bill Clinton during his transformation from candidate to President-elect. VHS 2042
The '88 vote: Campaign for the White House. 1989. 1 videodisc. The videodisc takes a viewer through the 1988 campaign for the White House. The accompanying computer program exploits the new medium of interactive multimedia to create a freeform information environment. VDD 20

The American president. 2000. 10 videocassettes (ca. 60 min. each). Ten one-hour documentaries that focus on different aspects of character and governing style of the men who have served as president of the United States. VHS 6735 pts. 1-10

Among brothers: Politics in New Orleans. 1986. 1 videocassette (58 min.). Examines the 1986 mayoral election campaigns in New Orleans where the two leading candidates, Sidney Barthelemy and William Jefferson, were both black. Interviews with voters and politicians demonstrate the complexities of politics in black-majority American cities. VHS 767
Assessing campaigns. 1990. 1 videocassette (111 min.). Following a brief discussion by Bill Sweeney about the importance of time management and good scheduling in political campaigns, Charles Cook discusses how to assess the strengths, weaknesses and probable success of political campaigns. VHS 2323

Assessing districts and campaigns. 1989. 1 videocassette (103 min.). Charles Cook of the Government Research Corporation discusses the method and accuracy of political polls and their use in assessing districts and targeting swing voters. VHS 650

Assessing the campaign district. 1988. 1 videocassette (90 min.). Charles Cook explains how to predict voter behavior and identify marginal or swing districts. He describes some specific districts. In polling incumbents often ask the wrong questions; it is important to measure the strength as well as the amount of support. VHS 1776

Ballot measure 9. 1996. 1 videocassette (72 min.). Documentary look at Ballot Measure 9, a 1992 anti-gay amendment to the Oregon constitution sponsored by the Oregon Citizens' Alliance led by Lon Mabon. The Oregon initiative which would have prohibited and revoked laws which protect homosexuals from discrimination failed by 53-47 percent margin. Filmed over 8 months, documentary includes campaign speeches, rallies, television news clips, interviews with representatives from both sides and portions of the anti-gay videos produced by the Citizens' Alliance. VHS 5102

The Best campaign commercials of 1992: General election. Campaign magazine video series. 1992. 1 videocassette (29 min.). A selection of campaign advertisements for George Bush, Bill Clinton, and Ross Perot on the subjects of health care, the budget and trustworthiness, broadcast during the fall, 1992, Presidential campaign. VHS 2045
Best campaign commercials of 1994: Forum. 1994. 1 videocassette (61 min.). Lazslo & Associates political consulting firm hosts a panel discussion analyzing the most effective campaign commercials of 1994. Following presentations, panelists answer audience questions. Includes campaign commercials. VHS 75

The Best campaign commercials: The year of the woman. Campaigns & elections. 1993. 1 videocassette (39 min.). Documentary of the best American campaign commercials for women in 1992. Includes 30 second segments on women candidates for Federal, State, and local elections. The last two are for men promoting women's causes. VHS 4047
The Best campaign money can buy. Election 92. 1992. 1 videocassette (60 min.). Discusses who the big money contributors are to Presidential campaigns. VHS 2490

Bob Roberts (feature film). 1992. 1 videocassette (102 min.). "Tim Robbins stars as Bob Roberts, a radical folksinger turned senatorial candidate, in this satirical comedy that blends his campaign trail with singing, music videos and scandal"--container. VHS 3589

Buying media time. 1988. 1 videocassette (54 min.). Mike Murphy discusses the most cost effective media time and the best technologies to use. VHS 642

The Campaign. 1992. 1 videocassette (77 min.). Follows two candidates, Jim Carey and Alan Wilson, in a Muncie, Indiana mayoral race. VHS 4068

Campaign budgeting. 1990. 1 videocassette (65 min.). Ellen Globokar describes the campaign budget as the top priority in a campaign. To succeed, campaign managers must tie the budget to the strategic plan, correctly estimate and monitor expenses and revenues, steadily generate new income, and save for a final media effort. VHS 2328

Campaign case study of Doug Wilder campaign. 1990. 1 videocassette (65 min.). Kim Haddow shows videos of some of the political advertisements for both Wilder and his opponent Marshall Coleman. Ms. Haddow explains the importance of the abortion issue in the campaign. VHS 2326

Campaign communication & the media. 1988. 1 videocassette (184 min.). Michael McClister, who has worked on six presidential races, discusses the importance for a political campaign to construct an unambiguous message and to deliver it through all possible approaches including press coverage, direct mail, door-to-door contact and advertisements. VHS 645

Campaign finance overview. 1990. 1 videocassette (74 min.). William Sweeney discusses the role of a finance director. He stresses the importance of scheduling fund raising to have money available for each state of the campaign, how to balance large and small contributions, and how to set realistic goals. He points out the growing importance of women and advises continued solicitation of previous donors. VHS 2333

The campaign for page one. 1984. 1 videocassette (60 min.). A discussion of the press coverage of the 1984 Presidential election. On the eve of the 1984 New Hampshire primary, Frontline presents the first of four national election reports. Correspondent Richard Reeves takes a behind-the-scenes look at the presidential candidates and the political reporters who cover them, examining the story behind the story and who writes it. VHS 5120

Campaign message. 1990. 1 videocassette (89 min.). Matthew MacWilliams explains how to develop and communicate messages. Outlines the need to understand four important factors: the political environment; message delivery systems; budget; and the candidate. He shows many examples of political commercials for the students to analyze. A short question and answer period follows. VHS 2335

Campaign planning. 1990. 1 videocassette (101 min.). Bill Sweeney introduces the 1990 two-week institute that will focus on gubernatorial campaigns. He discusses the importance of a time schedule, of a structured organization, and the analysis and targeting of resources (money, personnel, and the candidate's time) in preparing a hypothetical plan. A question and answer period follows as well as the first few minutes of VHS 2331.

Campaign planning. 1991. 1 videocassette (84 min.). Bill Sweeney introduces the 1991 two-week institute with a description of campaign planning as a communication program that will secure the commitment of more than 50% of the voters for the campaign manager's candidate. Only four minutes of Neil Newhouse's presentation "Polling in political campaigns" is included on this tape. VHS 2330

Campaign polling. 1990. 2 videocassettes (168 min.). Neil Newhouse and Bill Dalbec discuss the importance of polling, including preliminary research, identification of needed information, and designing effective questionnaires. A question and answer period follows each presentation. VHS 2339

Campaign research. 1990. 1 videocassette (81 min.). Bill Sweeney and Professor Stephen Craig discusses several research techniques, including polling, small group interviews, and analyzing the records of the opposing candidate's earlier campaigns, including the turnout and results in each area that will determine where to target resources and particular messages. A short question and answer period follows. VHS 2336

Campaign resources. 1988. 1 videocassette (65 min.). Alan Baron discusses how to make effective use of resources, including time, money, and media coverage. VHS 640

Campaign spending. Constitution, that delicate balance. 1984. 1 videocassette (60 min.). Examines the role of money in political campaigns and recent Supreme Court rulings in this area. Discusses such issues as limits to contributions, financial demands of political campaigns, political action committees, and public financing. Political consultant David Garth, Washington Post columnist David Broder, Bill Moyers, and others explore the issues. VHS 1190

Campaign strategy. 1990. 2 videocassettes (155 min.). Frank Fahrenkopf discusses the broad strategy used by the Republican Party in recent Presidential campaigns. The party targeted its resources in winnable areas that would yield at least 270 electoral votes. A very long question and answer period follows the presentation. VHS 2334

Campaigning for the presidency. 1992. 1 videocassette (120 min.). A symposium, sponsored by the University of California, San Diego and KBPS, San Diego, of eight presidential campaign managers from the Kennedy/Nixon campaign of 1960 to the Bush/Dukakis campaign of 1988. VHS 1546

The Candidate (feature film). 1984. 1 videocassette (105 min.). Biting satire. While Richard Nixon is on his way to re-election by a landslide, a young, honest, idealistic lawyer is persuaded to run in the California Senate race and learns the truth about big-time campaigning. VHS 1631

The choice 2000. 2000. 1 videocassette (117 min.). The lives and political backgrounds of the two presidential candidates are explored. VHS 6601

The classics of political television advertising. 1986. 1 videocassette (60 min.). Traces the history of political television ads since the 1952 presidential campaign. Presents a selected group of political commercials representing a variety of campaigns and 36 years of TV broadcasting from 1952 to 1985. Spots of 1 minute and less are presented intact; spots originally longer are edited for this presentation. VHS 225

The Clinton years. 2001. 1 videocassette (120 min.). Follows Bill Clinton's campaign for the presidency and his 8 years in office. Includes interviews with George Stephanopolous, Dee Dee Myers, and other key administration officials. VHS 6606

Computers and politics. 1988. 1 videocassette (94 min.). Richard Galen and Alan Baron discuss the use of computers for record-keeping, fund accounting, and targeting voters on particular issues. VHS 641

Congress and the media ; Ethics and money. Congress, we the people. 1983. 1 videocassette (58 min.). Congress and the media: explores the mutual relationship between Congress and the media. The discussion develops along the following topics: the press secretary, cable coverage of Congress and differences among organizations in Congressional news. Ethics and money: attempts to define and discuss the question of Congressional ethics. It does so within the parameters of the following topics: defining ethical behavior, Congressional oversight of member conduct and Powell vs McCormack. VHS 2705

Congress, we the people. 1983. 13 videocassettes (58 min. each). Each tape contains two related programs. Series gives a comprehensive description and analysis of the U.S. Congress, its history and organization. On-the-scene sequences and extensive interviews show members campaigning, managing daily work and pressure, and dealing with constituents, lobbyists and the press. VHS 2694-2706

Congressional elections ; And if elected--. Congress, we the people. 1983. 1 videocassette (56 min.). Congressional elections: discusses the role of political parties, the increased importance of financing, the voting turnout and the consequences of the elections. And if elected: looks at the congressional election process in terms of three case studies; the Durenberger-Dayton race, the Gunderson-Offner race and the Dunn-Carr race. The importance of incumbency, campaign expenditures, party voting and national issues are presented. VHS 2696

A Conversation with Ross Perot could this be the next president? 1992. 1 videocassette (75 min.). "Reveals Perot's plans for a change in the United States in order to transform it into a debt-free, well-educated nation that is once again the provider rather than the borrower it has since become."--Container. VHS 2041

Coverup: Behind the Iran Contra Affair. 1988. 1 videocassette (72 min.). An account of the first arms sale to Iran and the Reagan/Bush campaign's secret deal to torpedo Jimmy Carter in 1980. Discusses the shadow government of former CIA operatives, drug smugglers, top U.S. military personnel and others, and how their actions have impacted the course of history. Includes evidence of the history of CIA involvement in drug running from the Vietnam heroin era to the Central American cocaine epidemic. First- hand accounts of the bombing of the press conference in La Penca, Nicaragua, discussing who the assassins were and why American journalists were the real targets. Oliver North's plan to suspend the U.S. constitution and how it became a Reagan/Bush tool to protect an unpopular foreign policy. VHS 594

Creating candidate messages. 1989. 1 videocassette (85 min.). Matthew MacWilliams discusses the importance of viewing the candidates and people and of formulating a coherent message to persuade voters and to counter negative advertising by opponents. VHS 649

The Decline of politics: The superficial democracy. 1995. 1 videocassette (29 min.). Discussion of the ramifications of an American political arena that favors the superficial exchange of slogans, personal attacks and orchestrated appearances over the serious discussion of issues, problems, and ideas. VHS 3481

Destination democracy: A guide to money and politics. 1997? 2 computer disks. Discusses issues of campaign finance. KIT 89

Direct mail. 1990. 1 videocassette (115 min.). Dan Hazelwood discusses the principles and elements of direct mail using many examples from two campaigns. He stresses the importance of setting the issues and of tailoring the mail to the overall message of the campaign. He also discusses the way in which the issue of abortion cut across party lines and how it affected the 1989 state elections in New Jersey and Virginia. VHS 2332

Direct mail fundraising. 1990. 1 videocassette (73 min.). Timothy Roper discusses the techniques and guiding principles of a successful direct mail operation in political campaigns. In particular he discusses the importance of a good list of previous donors, of early and frequent mailings, and of due dates. Good techniques include a personal touch and a serious tone. Direct mail can be used to test political themes as well as to solicit donations. The first 47 minutes of VHS 2324 follow Mr. Roper's presentation. VHS 2331

The electoral college. 1988. 1 videocassette (90 min.). Discussion of whether George Bush or Michael Dukakis have an advantage in the electoral college in the 1988 campaign. The general consensus is that the Republican candidate has had an advantage in recent campaigns because the Republican party usually carries the South. VHS 647

The Equal time requirement for the '88 presidential race. 1987? 1 videocassette (89 min.). Panelists discuss the issue of equal broadcasting time for presidential candidates. In the past, section 315 of the Fairness Doctrine has been suspended in order to legally allow the broadcasting of debates between the two major presidential candidates without requiring the networks to provide "equal" time to all of the many other minor candidates. Some panelists argue that section 315 should be repealed altogether, others argue that it is an important safeguard. VHS 1767

The fall of Newt Gingrich. 2000. 1 videocassette (87 min.). "Traces the bizarre events surrounding Newt Gingrich in the months leading up to his fall from power, culminating in his surprising resignation and subsequent transition to ordinary citizen"--PBS web page. VHS 6456

Feed. 1992. 1 videocassette (ca. 75 min.). A behind-the-scenes look at the 1992 presidential campaign, focusing on what politicians do while waiting to speak rather than the content of their speeches. Underscores the seeming fawning reliance of American politics on TV. Shows political rallies, interviews and campaign activities from the 1992 New Hampshire Presidential primary. VHS 2044

Fighting for political power. Chicano! : history of the Mexican American civil rights movement. 1996. 1 videocassette (57 min.). Focuses on the emergence in Texas of Mexican-American political power and the creation of a third political party, La Raza Unida. Although the idea of a third party eventually proved ineffectual, La Raza Unida inspired a generation of political activists and pioneered voter registration strategies that eventually led to the election of thousands of Chicanos to political office. VHS 4214

Finance chairs. 1990. 1 videocassette (59 min.). Robert Farmer discusses the role of a finance chair (as distinguished from the role of a finance director), the mechanics for setting up a fundraising operation in a hypothetical gubernatorial election, and the psychology of fundraising. VHS 2329

Fundraising. 1988. 3 videocassettes (274 min.). Discussion of direct mail and telephone solicitation, how to use special events to raise money, how to sell potential donors on a candidate, how to raise money from political action committees, and the importance of good business practices. The campaigns of Richard Gephardt and Harriet Woods serve as special examples. VHS 2320

Fundraising events. 1990. 1 videocassette (69 min.). Ms. Farris discusses the use of special events in promoting political candidates, including the types of occasions that work best and the way to distribute tickets and to use special events to attract donations. VHS 2324

Great speeches. 1991. 1 videorecording (ca. 120 min.). Presents famous speeches, each with an introduction detailing the time, place and events surrounding it. VHS 6412

Great speeches. 1992. 1 videorecording (ca. 120 min.). Presents famous speeches, each with an introduction detailing the time, place and events surrounding it. VHS 6413

Great speeches. 2000. 1 videocassette (ca. 120 min.). Presents famous speeches, each with an introduction detailing the time, place and events surrounding it. VHS 6410

Great speeches. cl987. 1 videocassette (154 min.). Presents famous speeches, each with an introduction detailing the time, place and events surrounding it. VHS 6411

Have the polls closed? coverage of 1988 campaign. American forum. 1988. 1 videocassette (92 min.). Based on questions, the panel discusses the role and effectiveness of the press, particularly as a substitute for the previous influence of party officials in candidate selection. VHS 1773

How to establish good relations with the press. 1988. 1 videocassette (86 min.). The panel discusses campaign press relations from the point of view both of an advocate and of a journalist. Campaign staffers must consider logistics and convenience in establishing good relations with the press. It is also critical to be truthful; even negative advertising can work as long as it does not conflict with news stories. VHS 1775

The Kennedy-Nixon debate(s). 1981? 2 videocassettes (240 min.). The four unabridged television debates of the 1960 campaign for the presidency of the United States. VHS 4714 pt.1-2

Leading questions. Public mind. 1989. 1 videocassette (58 min.). Discusses how marketers use public opinion and the use of polls, surveys, leading questions and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections. VHS 757

The Living Room campaign. 1992. 1 videocassette (50 min.). Traces the impact of political commercials on our national elections since the Eisenhower campaign first used them. Shows ads from 1952-1988. Includes interviews with prominent media experts, journalists, advertising executives, political consultants and pollsters. VHS 3963

A Look at political ads. 1990. 1 videocassette (112 min.). "Reviews selected political spots which aired in several key states prior to the November 1990 elections. This compilation tape includes Senate and gubernatorial commercials from 1990 political campaigns. Included are negative and positive spots, introduction and name recognition spots, and some humorous spots such as the Indiana mail and garbage ads and several Wellstone spots. The Illinois, Indiana, Michigan, Kentucky, and North Carolina Senate races are included with several gubernatorial races. For each race, commercials from each party are shown with introductions indicating the state, race, and often the firm responsible for the ads. The spots are grouped in 15 minute sets with some commercials duplicated across sets." Summary taken from the Public Affairs Video Archives website. VHS 4537

Louisiana boys: Raised on politics. 1992. 1 videocassette (52 min.). Exposes the Bayou State's favorite pastime as part sport, part entertainment and wholly outrageous. Looks at the zaniness of Louisiana's free-spending, high-rolling elections, where spicy food and music combine with unforgettable characters to create a carnival atmosphere more like Mardi Gras than modern-day government. VHS 2977

MacNeil/Lehrer news hour, February 5, 1990. 1990. 1 videocassette (58 min.). First segment: Following an ITV news report about a demonstration of 200,000 Soviet citizens in favor of a multi-party system, Robert MacNeill interviews former Soviet citizens Melor Sturua, Alla Zeide, Alexandra Costa, and Alexei Izyumov about recent changes in the Soviet Union including glasnost (openness), economic problems, conflicts between nationalities and the influence of changes in Eastern Europe. Second segment: Jim Lehrer monitors a debate between Congressmen Al Swift (D-Wash.) and Patrick Roberts (R-Kan.) about a House of Representatives bill that would establish uniform registration requirements for federal elections. Would it be effective? Is it necessary? Does it constitute federal interference in local matters? How would it be financed? Third segment: Charlayne Hunter-Gault describes an exhibit at the Corcoran Gallery titled "Facing History : the Black Image in American Art, 1710-1940." She interviews Guy C. McElroy, Curator and art historian, who spent five years organizing the exhibit which has been described as "a show of beautiful paintings" and also as "a penetrating reading of Blacks viewed by whites." He selected the art for both its aesthetic appeal and for the social attitudes it portrayed. VHS 873

The making of the President, 1960. 1963. 1 videocassette (78 min.). Shows American politics in action, focusing on the Presidential campaign of 1960: Democrat, John F. Kennedy vs. Republican, Richard M. Nixon. VHS 444

The making of the President, 1964. 1965. 1 videocassette (78 min.). Outlines events in the presidential campaign of 1964, beginning with the early efforts of the supporters of Senator Barry Goldwater and the efforts of liberal Republicans to derail the Goldwater express. Concludes with the victory of Johnson at the polls. VHS 445

The Media and 1988 campaign. 1989. 1 videocassette (123 min.). [First segment] : Verna Wilkins, Mike McCurry, and David Beckwith discuss and answer questions about the role of the press secretary and a media plan in political campaigns (80 min.). -- [Second segment]: President Bush addresses the White House Conference on Choice in Education (Jan. 10, 1989 ; 16 min.). [Third segment]: Brian Lamb interviews Marlin Fitzwater about his years as Reagan's press secretary in the C- SPAN series: Looking at the Reagan legacy (22 min.). VHS 653

Media case study, Pat Robertson. 1990. 1 videocassette (90 min.). Constance Snapp discusses Pat Robertson's campaign for President in 1988. She focuses on his campaign's effective use of the mass media to alter the public perception of him, especially in Iowa. VHS 2325

Middletown. 1982. 1 videocassette (ca. 90 min.). Follows two candidates, Jim Carey and Alan Wilson, in a Muncie, Indiana mayoral race. VHS 4967

Money in congressional elections. 1990. 1 videocassette (88 min.). Panelists discuss campaign finance and the importance of outside interest group contributions in congressional campaigns. Incumbency provides an enormous advantage in raising money and in name recognition; the disclosure rules reduce the incentive for Congress to change the rules. The combination of redistricting, retirements and the number of Senators first elected in 1980 and 1986 who must run for reelection may make the 1992 election more difficult than usual for incumbents. VHS 1774

Money like water--. 199. 1 videocassette (34 min.). Discussion between Wilkins, Simon and Rudman about campaign finance. They consider the following issues and questions: whether citizen participation in elections will be improved by sharply lowering the amount of money that can be contributed to campaigns; what rules for the production and airing of political ads will assure better campaign communications; how can we improve the vitality of political organizations and also limit soft money and independent expenditures; whether public money be used in whole, in part or at all to bring campaign spending under control; what improvements, if any, can be made to disclosure rules that will make campaign financing clear; and what mix of reforms will add up to comprehensive change and improvement of the campaign finance system? VHS 4731

Money like water--. 1999? 1 videocassette (19 min.). Looks at the question "Is money the enemy of honest candidates, competitive elections, clean government and the public good?" as participants briefly discuss five basic approaches to campaign finance reform: (1) control the amount of private money collected by candidates; (2) limit the amount candidates spend on their campaign; (3) require full public financing of campaigns and forbid altogether the use of private money; (4) eliminate any restrictions on money; (5) restrict spending on television advertising and/or reform the way the media covers politics. VHS 4732

Nominating a president. Government by consent. 1990. 1 videocassette (29 min.). Through narration, interviews and visual coverage, shows how / United States presidential candidates are nominated, focusing on the 1988 campaign. VHS 2814

Nomination, election, and succession of the president. Constitution, that delicate balance. 1984. 1 videocassette (60 min.). As part of a telecourse on constitutional rights and public policy, this segment explores the role of political parties in nominating a president, the flexibility of the electoral college when no candidate is clearly electable, and the governmental mechanisms set into motion when a president becomes disabled. Senator Orrin G. Hatch, Edmund Muskie, Jody Powell and Lloyd Cutler, former counsel to President Carter, are among the panelists. VHS 1186

Party as a campaign resource. 1988. 1 videocassette (65 min.). Gaylord and Franks discuss how a candidate can use the national party as a campaign resource. VHS 646

A perfect candidate. 1996. 1 videocassette (106 min.). What can you say about a campaign that offers no issues of real substance but does offer lying, demagoguery, negative advertising and manipulation of public opinion? Film is a revealing, chilling and darkly funny look into the modern American political process that focuses on the 1994 U.S. Senate race in Virginia that pitted former Marine Oliver North against incumbent Charles Robb. VHS 5398

Phases of a media campaign. 1990. 2 videocassettes (130 min.). Jay Bryant shares his experience in running a media campaign, illustrated with several examples of political commercials from recent state and local campaigns. He discusses ways to deal with negative ads, the importance of coordinating visual and textual messages, and methods to improve the candidate's ability to communicate. A short question and answer period follows. VHS 2337

Political action committees. 1990. 1 videocassette (51 min.). Peter Rintye discusses the use of special interest groups in fund raising, including the use of sub-groups, how to solicit interest using direct mail and other communication devices, and the legal restrictions that a finance director must observe. VHS 2338

Political money for Senate candidates. 1989. 1 videocassette (53 min.). Mr. Sweeney stresses the direct connection between available money and election success. He discusses the necessary attributes of finance chairmen, the most successful fundraising techniques, including ways to solicit potential donors and use special events, and he outlines the important elements of an accounting system and businesslike fundraising effort. VHS 2321

Polling in political campaigns. 1991. 2 videocassettes (131 min.). Neil Newhouse and Bill Dalbec of the Wirthlin Group discuss the design and use of political surveys. A question and answer period followed the two presentations. VHS 2341

Presidential campaign commercials 1996. 1997. 1 videocassette (62 min.). Features more than 50 campaign ads for candidates Clinton, Dole, Perot and Harry Browne (Libertarian party), including the first-ever Free TV Coalition ads. VHS 4540

Presidential election project. Intellimation library for the Macintosh. 1991. 5 computer disks. An electronic reference of U.S. presidential elections from 1789 to 1988. CMP 28

Road to the White House. 1996. 1 videocassette (58 min.). Commercials from President Clinton's and Senator Dole's campaigns are shown. Clinton commercials are from Arkansas gubernatorial elections beginning in 1980 and from presidential race in 1992. Dole commercials are from 1974 Kansas U.S. Senate race and from 1980 & 1988 presidential race. Also includes 1976 presidential commercial by Gerald Ford and 1972 presidential commercial by George McGovern. The history and role of political ads are discussed by John Deardourff (Political Consultant, Media Affairs, Republican Party) and Charles Guggenheim (Fmr. Political Consultant, Media Affairs, Democratic Party). VHS 4541

Road to the White House. 1996. 1 videocassette (76 min.). 118 commercials from the 1996 presidential primary campaigns are shown. Included are the ads of Republicans Pete Wilson, Richard Lugar, Lamar Alexander, Steve Forbes, Robert Dole, Phil Gramm, Morry Taylor, and Pat Buchanan and of the Democratic incumbent, President Bill Clinton. VHS 4539

Sell & spin: A history of advertising. 1999. 1 videocassette (100 min.). Examines the world of advertising that "has been a constant in human society ever since there's been anything to sell. From Ancient Greek marketplaces to the boardrooms of high-powered ad agencies, [film] is a fascinating journey through the history of advertising. Explore[s] the techniques that have pushed everything from patent medicines to Volkswagens, revisit[s] the slogans, jingles and catch lines that have become part of our culture, and hear[s] from some of the biggest names in the business. Examine[s] the influence of legendary figures like Rosser Reeves, the impresario of repetition, and Mary Wells, whose humor left a mark on the industry. And learn of surprising forays into advertising by people like Benjamin Franklin and Guttenberg! [Summary from History Channel website: http://www.historychannel.com] Includes a section on current political advertising. VHS 6302

Special interest groups & political campaigns. 1989. 1 videocassette (69 min.). [First segment]: Peter Lauer, executive director of the American Medical Political Action Committee describes the agenda and role of the AMPAC as a typical example of a political action committee. Following his talk he answers questions from the audience and shows some of the advertisements that the AMPAC has created to support sympathetic candidates. [Second segment]: Garry Sturgess discusses his book "Judging the world" and the role of courts in various countries (22 min.). VHS 654

The speeches of Franklin D. Roosevelt. 1988. 1 videocassette (40 min.). Franklin D. Roosevelt was one of our country's most extraordinary leaders. Be it campaign speech, state address, fire-side chat, or wartime exhortation, the speeches of FDR are filled with an ease of confidence, a sense of manifest destiny. Program focuses on Franklin Roosevelt as a public orator using excerpts from these speeches. VHS 1210

The Speeches of John F. Kennedy. 1988. 1 videocassette (60 min.). Covers the 1960 campaign and Kennedy's 3 years in office, and gives segments of every important address he made. VHS 1214

The Speeches of Richard M. Nixon. 1990. 1 videocassette (55 min.). You can hear his infamous "Checkers" speech, his historic explanation of American involvement in Vietnam, his ground-breaking trip to Communist China, his speech to the Soviet people, his denials of any wrong-doing in the Watergate scandal, his final resignation press conference. VHS 1215

Strategy, theme & message. 1988. 1 videocassette (126 min.). Joel Bradshaw, President of the Campaign Design Group, discusses the strategy, theme and message of national and state campaigns and stresses the importance of image over issues and the effectiveness of negative campaigning. VHS 643

Survey research & political ethics. 1988. 1 videocassette (150 min.). Of the five important elements in a campaign (research, strategy, a plan, tactics, and budget), campaign research is critical. It must be used at the beginning and end as it is the primary element in winning. VHS 644

Taking on the Kennedys. 1996. 1 videocassette (57 min.). This internal look at the 1994 Congressional election campaigns of Patrick Kennedy and Kevin Vigilante in Rhode Island include media and other appearances and also advertisements. The program shows that the media images and advertisements are much more critical in determining the outcome than the issues or experience of the candidates. VHS 3914

Targeting. 1989. 2 videocassettes (185 min.). Following an introduction by Mark Lotwis, Howard Rodda discusses the techniques of targeting, including the statistical analysis of potential voter groups. The session includes small group projects and a question and answer period. VHS 651

Television and the presidency. 1984. 1 videocassette, (98 min.). Actor E.G. Marshall and political analyst Theodore H. White host a study of the impact of television on the way presidential campaigns are conducted. Includes television footage of campaigns from the period of Eisenhower to Reagan. VHS 990

Theme, strategy, message. 1989. 1 videocassette (119 min.). Following the creation of simulated campaign plans by student teams, Joel Bradshaw, President of the Campaign Design Group, a Democratic Party group for state and Congressional elections, describes the importance of a central theme and coherent strategy in political campaigns. VHS 652

A third choice. 1996. 1 videocassette (57 min.). This program examines America's fascinating national experience with third parties and independent candidates, covering more than 200 years of American political history. Looks back to the birth of the two-party system and explores the most influential third-party movements in American political history, including Abraham Lincoln and the rise of the Republicans, Teddy Roosevelt's Bull Moose Party, Strom Thurmond's Dixiecrats and Henry Wallace's Progressives in the 1948 elections, George Wallace's American Independent Party in 1968, and Ross Perot's current efforts. The program features interviews with leading academic experts on American politics, a rich collection of campaign memorabilia, rare archival footage, artwork, political cartoons, and campaign songs. VHS 6418

Third parties in American politics. Think tank. 1996. 1 videocassette (26 min.). America is the only advanced democracy with a two-party system. Advocates says it helps unite a vast, multi-ethnic nation. But third-party candidates have had a major influence on American presidential elections. The coalitions that have held the two parties together in the past are now shifting. More so than in previous presidential elections, the 1996 race may see the emergence of one or more serious presidential candidates who say it's time for something new. This program features several political experts discussing the potential impact of a third party in 1996. (Summary from FFH website: http://www.films.com). VHS 3798

Time buying. 1990. 1 videocassette (49 min.). Zoe Schneider discusses the terminology and budget aspects of a media campaign and how to schedule messages to reach the right people at the right time. VHS 2327

U.S. defense policy. Road to the White House. 1987. 1 videocassette (30 min.). Representative Gephardt delivers a campaign speech in his quest for the Presidential nomination, emphasizing U.S.-Soviet relations. He believes that the U.S. must be willing to talk and cooperate with the Soviet Union but must be wary and speak from a position of strength. Therefore, he advocates a strong defense. VHS 2198

Vote America. REALearning Series. 1995. 1 computer optical disc. CDROM 23

Vote for me: Politics in America. 1996. 2 videocassettes (221 min.). Examines the issues and strategies involved in successfully running for political office in the U.S. Behind-the-scenes look at campaigns and the election process from the smallest precincts to the White House. Commentary from Mario Cuomo, Newt Gingrich, Willie Brown, Lyn Nofziger ... [et al.]. VHS 4368

Voter mail. 1988. 1 videocassette (109 min.). David Welsh, senior Vice-President of Welsh Communications, describes the use of media and or direct mail campaigns in order to target swing voters and convert them to a candidate's cause. VHS 648

Wag the dog (feature film). 1998. 1 videocassette (96 min.). When the President is caught in a sex scandal less than 2 weeks before the election, "Mr. Fix-it" decides they need a war to distract the public's attention and he calls on Hollywood's top producer to create it. DVD 1652, HOME USE COLLECTION VHS 5297

The War room. 1994. 1 videocassette (96 min.). Documentary about the Clinton presidential campaign, from the New Hampshire primary to the victory party 10 months later. At the center are the two men most responsible for Clinton's victory- James Carville, the campaign manager, and George Stephanopoulos, the communications director. This is a compelling portrait of the two men and the skill and determination required to bring about a victory. VHS 2760

Washington's other scandal. 1998. 1 videocassette (60 min.). Program reveals the heart of a Washington where money - not sex - is the obsession. Shows how both political parties, cynically and shamelessly, contrived to bend and break campaign laws in the '96 election to the point that some experts argue that money - or access to money - has been so exclusionary in the electoral process that it amounts to a denial of basic civil rights. Uses White House videotapes and candid interviews with White House insiders to argue that Clinton's 1996 re-election campaign was one of the most reckless fund-raising operations in the history of American politics. On the Republican side program exposes shell organizations like the company called Triad which were established to accept large donations outside the limits of the law and offer anonymity to wealthy donors. Also looks a the case of Oklahoma's impoverished Cheyenne/Arapaho tribes engulfed not only by the frenzied chase for campaign dollars, but also - after the '96 election - by Washington operators who continued to try to fleece them. VHS 5605

When democracy works. 1996. 1 videocassette (30 min.). Examines the radical right wing in the U.S. featuring case studies on the Right: David Duke's campaigns for political office in Louisiana; the conservative drive to pass anti-gay Amendment 2 in Colorado; and the anti-immigrant Proposition 187 and anti-Affirmative Action initiatives in California. Looks at democracy's role in combating these movements. VHS 6932

Who owns our government? Listening to America with Bill Moyers. 1994. 1 videocassette (60 min.). Bill Moyers examines the effect of political contributions on public policy. Shows how campaign contributions to key committee members of Congress helped cause the savings and loan debacle; how a loophole in the campaign finance law is permitting large cash contributions to undermine the public financing of presidential campaigns; and how special interest money from the $700 billion health care industry is preventing health care reform. VHS 3444

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