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30 frames a second the WTO in Seattle. (75 min.). First-person account of the events that unfolded during the week the World Trade Organization came to Seattle in November of It's told from the perspective of veteran cameraman Rustin Thompson, who covered the November 1999 WTO conference as an independent journalist. It is the story of how Thompson's objective point-of-view evolved into a subjective account of what be came an unscheduled, unruly outbreak of democracy. VHS 6663 The 30 second seduction. (28 min.). An investigation of the modern television commercial, thirty seconds' worth of someone's creative ideas on how to capture the viewer's attention and arouse the viewer's imagination. Emphasizes that commercials talk about everything except the merits of the product. VHS 687 43rd Annual Clio awards. This program captures winners of the gold, silver and bronze Clio Awards for advertising. VHS 7118 PT 1-2 The ad and the ego truth and consequences. (57 min.). Discusses how the market economy has grown to the point that commercialism invades the most intimate aspects of life. Leading media critics show how living in an environment saturated with advertising creates a psychology of need. The history of advertising is traced from the 19th century through today. VHS 3974 The ad and the id sex, death, and subliminal advertising. (30 min.). Looks at the use of the findings of mass psychology to guide ad campaigns and to manipulate the public using subliminal advertising - the "hidden persuader." Program shows viewer how to see the "the ad hidden within the ad - the ad which is addressed to the id which is hidden underneath the ad which is addressed to the ego. VHS 2166 Ad campaigns that work. (30 min.). Three successful ad agency executives talk about ad campaigns that sold the product and why these campaigns succeeded. Through this process they talk about principles of successful advertising campaigns. VHS 1391 Advertising missionaries. (53 min.). A look at "walkabout" advertising. Capitalizing on a growing cash economy in New Guinea, a traveling theater troupe (missionaries of life-style and new products) use a portable stage to spread the gospel of consumerism to isolated areas which cannot be reached by other means. VHS 45801 Advertising tactics. Business basics. (20 min.). How we as consumers should be aware of advertising tactics. VHS 6999 Advertising & the end of the world. (47 min.). Extensively illustrated with graphics and examples from commercial imagery, Sut Jhally of the University of Massachusetts Amherst presents a compelling and accessible argument about consumerism and its impact on the earth's future. VHS 4668 America's global message. Participants talked about public relations practices during periods of military conflict. Among the topics they addressed were responses to the September 11 terrorist attacks, information distribution, and the various types of message about events relating to the war on terrorism. Following their remarks, they answered questions from the audience. Vhs 7370 Animation education. (ca. 60 min.). Three examples of animation propaganda from the 40s and 50s plus a bonus short. Easy does it: uses animated characters and a hard-sell story line to sell canned goods to grocery stores. -- Winky the watchman: This dental education film for children offers much entertainment and little instruction. In live action, a friendly dentist seats four children in his waiting room and begins to tell them a story about a city defended by beautiful white walls that look like their own teeth. The footage then shifts to animation. When Winky, a sleepy little watchman, fails to guard the wall--a set of teeth--much trouble ensues from the "Bad-uns"--disease and decay--until the "Good-uns"-- dentists--come to the rescue. -- Cleanliness brings health: made for Latin America. Film shows how personal cleanliness, clean food, and safe disposal of excreta are first steps in protection against disease microbes in the home. Compares the habits of a clean family with those of a careless VHS4258 The arrangement. (125 min.). A successful ad man attempts to re-evaluate his life situation. DVD 2212 The art of asking 1 on 1. (15 min.). Discussion of the twelve steps in gift solicitation. VHS 3900 The atomic cafe. (ca. 88 min.). A documentary exploration of the United States government's propaganda promoting the atomic bomb. Relies on film clips of the 1940's and 1950's, including bits and pieces of propoganda films, newsreels, popular songs, and defense training films. VHS 54 / DVD 536 Banana split. (47 min.). "Beginning with consumers in a local fruit market; this film winds its way through the hustle and bustle of a major distribution centre, to the daily challenges of everyday life in Honduras. Viewers find out about the history of bananas, the highly sophisticated system of production and transportation involved in bringing the fruit to market, and are introduced to sponsored efforts to help secure the banana as a staple food source in the developing world. In Asia, Africa and Latin America, the banana represents the fine line between life, misery and death for millions of people. Viewers learn not only about bananas, but about the problems of marketing and distribution, the effects of disease and natural disasters, the role played by international development, and are given reason to pause the next time they visit their local fruit seller." --from www.magiclantern.ca. VHS 7342 Barbara Kruger pictures & words. (28 min). Barbara Kruger's art blends the pragmatic world of advertising and graphic design, a highly developed aesthetic sense and a razor sharp political viewpoint that touches on such themes as patriarchy and our consumer culture as she makes work that not only questions the traditional modes of making art, but work that forcefully interjects itself into our preconceived values and social systems. Seen are two recent shows at the Mary Boone Gallery in SOHO as well as work done in the streets of New York. In interviews, author Kate Linker and critic Peter Schjeldahl discuss the artist's work. VHS 6391 Behavioral strategies to lead public relations through the transitions of the 90s. (ca. 57 min.). Mr. Jackson discusses the strategies to achieve the behavioral results that produce desirable social change. VHS 1971 Behind the screens Hollywood goes hypercommercial. (37 min.). Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing. VHS 6457 Big bucks a look at television commercials. (90 min.). The development of an Oscar Robertson television commercial for Pepsi in Pepsico's "hot shot" program is shown from inception through development, production, filming, recording, editing and airing. Analysts discuss effective techniques and recent research on commercials, including the study of viewers' brain waves. VHS 902 The big yellow elephant fights the green dragon. (30 min.). Kodak executives responded to the growing presence of Fuji Film in the European and American marketplace by challenging their Japanese competitor in Japan. Shows how Kodak's Japanese division has grown into a large company with 4,000 employees, an R & D center, equity interests in several Japanese companies, and excellent distribution and advertising. Now, however, Japanese electronics companies may present a new threat: cameras which require neither film nor processing. VHS 2791 The black press soldiers without swords. (86 min.). "Too long have others spoken for us". A History of African-American newspapers and journalism from the mid-19th century through the 20th century. Film chronicles the history of the black press and it role in the construction of modern African American identity. With commentary by historians, journalists, and photojournalists, tells of the struggles against censorship, discrimination and for freedom of the press. VHS 5357 Bright leaves. (105 min.). Ross McElwee explores his family's roots as tobacco farmers in North Carolina. While reviewing his ancestors' accomplishments, he expresses guilt at the tobacco-based nature of their business. DVD 1263 Buy me that! a kids' survival guide to T.V. advertising. (28 min.). Presents children with tips to keep in mind when watching T.V. commercials that advertise games and toys. Uses short interviews of children giving their opinions of commercials, and features a commercial maker revealing tricks for making food look appealing in T.V. advertisements. VHS 2492 Buying media time. (54 min.). Mike Murphy discusses the most cost effective media time and the best technologies to use. VHS 642 Can China kick the habit? (60 min.). Nova vists the most cigarette-addicted nation in the world-- China. Western advertising and trading practices have exacerbated the fatal romance with smoking in the world's most populous country. VHS 3037 Captive audience advertising invades the classroom. (45 min.). Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists. VHS 7703 Ceský sen = Czech dream. (88 min.). Documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusack, two of Eastern Europe's most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for a super store that didn't exist. DVD 3700 Charlotte Beers CEO Ogilvy & Mather Worldwide, at Harvard Business School. (6 min.). Presents a question-and-answer session between Charlotte Beers and MBA students. Focuses on her approach to taking charge and reflections on the vision formulation process. She also addresses challenges ahead. DVD 3076 Cigarettes who profits? who dies? (49 min.). Looks at the dangers of smoking and the power of cigarette advertising, featuring former cigarette models who are now dying of cigarette-related cancer. Discusses the tobacco industry's efforts to promote smoking and export products to developing countries. VHS 3726 The cola conquest a trilogy. (153 min.). Looks at the extraordinary story of Coca-Cola, "the sublimated essence of all that America stands for," and its century-long battle with arch-rival Pepsi." Takes the viewer from Coke's invention by a morphine-addicted Civil War vet to the brink of the 21st century. The Big Sell: Through a century of image-making with master artists - including the creation of our modern version of Santa - Coke sheds its patent medicine image to become first the drink for young moderns, and finally the most recognized brand name on earth. Coke's success spawns numerous imitations, including Pepsi, which is just another cola until it targets the "Pepsi Generation." With Pepsi's launch of the Michael Jackson campaign, the Cola Wars explode. Cola War and Peace: During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump o The Colonel comes to Japan. (30 min.). Explains that when an American company sets up shop abroad, special considerations must come into play. This program was made 14 years after the opening of the first Kentucky Fried Chicken franchise in Japan. Three factors for success are discussed by management: a powerful and sympathetic Japanese partner, long range view, and scientific adaptation of marketing to the Japanese consumer. VHS 187 Congress and the media; Ethics and money. (58 min.). Congress and the media: explores the mutual relationship between Congress and the media. The discussion develops along the following topics: the press secretary, cable coverage of Congress and differences among organizations in Congressional news. Ethics and money: attempts to define and discuss the question of Congressional ethics. It does so within the parameters of the following topics: defining ethical behavior, Congressional oversight of member conduct and Powell vs McCormack. VHS 2705 Constructing public opinion how politicians and the media misrepresent the public. (31 min.). The media regularly use public opinion polls in their reporting of important news stories. But how exactly do they report them and to what end? In this interview, Professor Justin Lewis demonstrates the way in which polling data are themselves used by media to not just reflect what Americans think but instead to construct public opinion itself. Addressing issues such as the role the media play in "manufacturing consent" for political elites, what polls really tell us about public opinion, and what Americans actually think about politics, the program provides a new way to think about the relationship between politics, media and the public. VHS 6818 / DVD 4767 Consuming images. (58 min.). Discusses how massed-produced images on TV and in magazines shape private thoughts and the public mind. Discusses how the media uses dramatic visual affects, counterfeit emotions, TV commercials, and news broadcasts to sell products and create images. VHS 756 Counterfeit coverage. (27 min.). Explores how Kuwaiti government over a 6-month period uses one of the biggest public relations firms in America, Hill and Knowlton, to wage an unprecedented media campaign entitled "Citizens of a free-Kuwait" to argue the case for war. VHS 2506 Creating critical TV viewers anatomy of a newscast. (79 min.). Designed to teach critical television viewing skills in the classroom. An even-handed analysis of day-to-day operations in 6 parts: newscasting, the creative process, economics, commercials, stereotypes and editing. Uses a Denver station as an example and shows the role of demographics, how advertising is presented, and how the allocation of news coverage is determined. VHS 2565 Credibility in an incredible world. (18 min.). Describes the influence of media, particularly television, upon politics, business, religion, and society. Examines how public relations officers may build and retain credibility. VHS 4120 Culture jamming. (12 min.). A collection of satirical 15- and 30-second "anti-commercials" that urge television viewers to "fight TV addiction," give up their polluting cars, and otherwise reject contemporary material excesses. VHS 2888 Deadly persuasion the advertising of alcohol and tobacco. (86 min.). Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries to keep Americans hooked on their dangerous products. DVD 1549 Death in the West. (32 min.). Repeat of the documentary Death in the West: The Marlboro man, originally broadcast by Thames Television in 1976 as well as a follow-up of the six cowboys characterized in the film as the Marlboro man. VHS 6842 The decline of politics the superficial democracy. (29 min.). Discussion of the ramifications of an American political arena that favors the superficial exchange of slogans, personal attacks and orchestrated appearances over the serious discussion of issues, problems, and ideas. VHS 3481 Empowering employees through involvement. (60 min.). Maintaining favorable public opinion and demonstrating corporate or product responsibility are just two public relations functions that can be effectively executed by informed and motivated employees. This training session explores opportunities to design programs for change and growth by recognizing employees as your first and most important VHS 1972 Ethics and the media. (28 min.). Features a discussion of ethics and the media profession. Issues covered include: privacy vs. the people's right to know; responsibilities of media professionals; moral mazes for media processionals; media ethics, business, and advertising; the role of media in a free society; William Kennedy Smith rape trial; and deception, conflict of interest and photojournalism responsibilities. VHS 4329 The expanding nuclear club. (29 min.). Uses short interviews and film clips to discuss the spread of nuclear weapons and the security concerns this creates for the world. VHS 2443 Fair Lakes, Fairfax, Virginia. (ca. 12 min.). Presents a comprehensive overview of a successful, 657-acre multiuse business park located in the Washington, D.C. metro area. Discusses why the developer - Hazel/Petersen - was drawn to the site and how it capitalized on the site's long-term financial potential through negotiated public/private agreements, investments in infrastructure, and provision of on-site amenities. Also addresses marketing strategy, land use mix, landscaping, and transportation. VHS 750 The fastest game in town a case study in advertising. (29 min.). Through a profile of Chiat/Day, a successful advertising firm, viewers learn how different companies develop advertising campaigns. Identifies the objectives of advertising and explains how copy strategy and media selection directly affect the achievement of those objectives. VHS 1298 Fender philosophers. (ca. 27 min.). Examines the role of bumper stickers as part of the public issue dialogue in the United States. VHS 5584 Finding a niche determining business potential. (30 min.). Explains how to find a niche in business or a market the competition is not filling and what to do with it once it is found. VHS 2276 The fine art of separating people from their money. (115 min.). Includes clips of 60 of the most outrageous and influential commercials of all time. Examines commercial advertising's influence on feature films and the techniques that have made commercials an art form on par with major motion pictures. VHS 4671 Fundraising. (274 min.). Discussion of direct mail and telephone solicitation, how to use special events to raise money, how to sell potential donors on a candidate, how to raise money from political action committees, and the importance of good business practices. The campaigns of Richard Gephardt and Harriet Woods serve as special examples. VHS 2320 Fundraising events. (69 min.). Ms. Farris discusses the use of special events in promoting political candidates, including the types of occasions that work best and the way to distribute tickets and to use special events to attract donations. VHS 2324 Global public relations. (27 min.). Mr. Reed presents the basic philosophy of international public relations: "ethical persuasion" of people whose culture and social system are different from one's own to take a particular action. He presents his five-point system and discusses how to identify the "manipulative factor." He traces the history of international public relations with allusions to Hiawatha, Aaron (the elder brother of the Prophet Moses) and Magellan. He explains how to get started and recommends particular organizations and publications. VHS 3417 Global retail markets power and potential Mexico. (41 min.). Discusses the economics of food in Mexico under NAFTA, including importing, marketing, and retailing. VHS 6465 Golden oldies. (54 min.). Contains some of the funniest and most imaginative foreign television commercials from England, France, Germany, Sweden, Argentina, Canada, Denmark, etc. VHS 2792 Growing a business. (112 min.). The Kirk Stieff Company, a maker of hand-crafted silverware, lost market share until it decided to produce products not easily imitated, marketed on a basis of quality rather than price. White Flower Farms, a nursery business, earns most of its revenues through mail order by using a marketing theme that it is a real place, run by real people. -- Henderson Industries, New Jersey-based designer of computer and control systems, is one of the most successful minority-owned companies in the nation, but grew almost too big too fast. -- Lundberg family Farms, specializing in brown rice, controls every phase of production from selection of seed, drying and milling to packaging the product under its own name. VHS 2461-2464 Guerrilla media a citizen's guide to using electronic media for social change: the inside story from Tony Schwartz. (120 min.). Through discussion and examples of radio and television spots, Tony Schwartz and others focus on how the average individual can use the media to promote social change inexpensively and effectively. VHS 1615 Hardball. (28 min.). Looks at how the Haas family of Levi Strauss manages the Oakland Athletics baseball team as a business. Follows their efforts to improve the team and increase ticket sales and profits, including settling players' contracts, hiring manager Billy Martin, and developing a marketing campaign. VHS 295 A healthy baby girl. (57 min.). At twenty-five, Judith Helfand was diagnosed with a rare form of cervical cancer caused by diethylstilbestrol (DES), a synthetic hormone, that her mother had taken to prevent miscarriage. At home with her own family after a radical hysterectomy, she picked up her camera and, over the next five years, created a video-diary that explores what happens when science, marketing, and corporate power intersect with the deeply held desire to reproduce ourselves. Film documents a story of mother-daughter love, family renewal, survival, political awakening, and community activism. VHS 4593 History of advertising early tv commercials. [125 min.]. The two-disc DVD set traces television advertising and its evolution. DVD 2578 Holly net. (30 min.). Describes how the entertainment industry has begun to explore and exploit the marketing potential of the Internet. VHS 3732 Hong Kong dresses up. (30 min.). Explores how free enterprise works in Hong Kong by examining the business success of entrepreneur S.T. King. Looks at his clothing company and the labor, marketing, and international trade conditions he must balance. Also addresses the question of Hong Kong's future status and business climate when Great Britain's lease expires. VHS 188 How art made the world. (290 min.). Reveals how the first big artistic discoveries were made and how they have cascaded down the centuries to define the look of the present day. Encompassing everything from cave paints to ceramics and pyramids to palaces, this film explores the global trend for unrealistic depictions of the human body; the secret powers of the feature film; how politicians manage to manipulate people so easily; visions of the afterlife; and why we use imagery at all. DVD 3674 How to establish good relations with the press. (86 min.). The panel discusses campaign press relations from the point of view both of an advocate and of a journalist. Campaign staffers must consider logistics and convenience in establishing good relations with the press. It is also critical to be truthful; even negative advertising can work as long as it does not conflict with news stories. VHS 1775 The image makers. (60 min.). Traces the development of public relations in changing public images. Recognizes Ivy Lee and Edward Bernays as the first people to use mass communications to influence public opinion and create the profession of public relations. VHS 2365 Images in media. (28 min.). The pictures in our heads that define who we are and help us neatly categorize others are increasingly shaped by the newspaper, magazine, film, and TV images that bombard our senses. To convey a message quickly, these images often rely on stereotypes and primal reflexes that can foster in an audience an inordinate fear of violence, racial and ethnic prejudices, diminished self-worth, and even eating disorders, as young women attempt to mimic the look of high-fashion models. This program is a behind-the-scenes look at the media's image-makers, from the first photographers to today's Madison Avenue wizards, and asks some disturbing questions about the self-selected few who hold a distorted mirror up to our society. STREAMING MEDIA In brands we trust. (53 min.). Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi & Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton. DVD 3169 Internet marketing and advertising strategies. (66 min.). "In a market where hundreds of online ventures take off each week, only the educated e-tailer will succeed. This timely four-part series introduces marketing and advertising professionals as well as students to the knowledge they need to enter the e-commerce arena, where access to the eyes and wallets of millions is only a click away"--www.films.com. VHS 6481 The Iraq campaign 1991 a television history in color. (28 min.). Filmmaker Phil Patiris condenses 750 hours of film into a pastiche of short clips, Desert Storm events, news reports, Superbowl clips, advertisements, the Rodney King beating, and war and science fiction movies to show how American commercialism and sports hype influenced the public attitude toward the Gulf War. The film closes with scenes of President Bush greeting returning men at the Capitol. The film is followed by a radio interview of Patiris while a still photograph is displayed on the screen. VHS 1828 It's the law. (15 min.). Describes the impact of violence and advertising in children's television programs and how the Children's Television Act of 1990 addresses these problems. VHS 1620 Kids under the influence. (58 min.). Looks at our number one drug problem among kids -- alcohol. It examines school problems and run-ins with the law as well as the long-term physical and psychological disorders caused by alcohol consumption and demonstrates the enormous influence of peer pressure and the seductive advertisements in the mass media. Visiting alcoholism treatment centers, it shows the devastating damage done by alcohol and the wrenching process of rehabilitation; explains why alcohol presents increased health and safety risks for children and adolescents; and clarifies why alcohol is so easily abused by youngsters, and what can be done about it. VHS 4046 Killing us softly 3 advertising's image of women. (34 min.). Discusses the manner in which women continue to be portrayed by advertising and the effects this has on their images of themselves. DVD 4810 The last cigarette. (82 min.). Shows segments of the 1994 U.S. House of Representative's Health and the Environment Subcommittee hearings on tobacco products and health, during which the CEOs of the major tobacco companies testified. Interspersed with the House hearing segments are television advertisements and clips from motion pictures showing people using tobacco products. Includes discussion of the addictive effects of nicotine, the industries' marketing strategies, and the executives' statements that use of tobacco products is neither addicting nor damaging to health. There is no narration. Viewers are to draw their own conclusions. VHS 6843 Launching a new product internationally. (53 min.). This training session explores the benefits of integrating marketing communications disciplines. Prelaunch media coverage tied into high-visibility advertising and coordinated with direct marketing efforts can compensate for the complexities of distribution and cultural purchase preferences. This is a useful session for public relations professionals practicing a variety of disciplines and moving toward multinational clients. VHS 1968 Leading questions. (58 min.). Discusses how marketers use public opinion and the use of polls, surveys, leading questions and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections. VHS 757 Mad for ads. (27 min.). This program discusses the use of suspense in 30-second commercials to retain viewer interest until the end when the name of the sponsor is revealed and to fix the product in the viewer's memory. Successful techniques include a comic twist, parodies of familiar movie plots, and intriguing camera angles as well as melodramatic music. Examples include commercials from the United States, France, England, Australia, Colombia, Italy, Holland, Belgium, Spain, Denmark and Taiwan. VHS 2441 Marketing booze to blacks. (17 min.) ; sd., col. Beer, wine and liquor companies spend more than $2 billion each year promoting their products - and one of their main targets is Afro-Americans. Film examines the impact of alcoholism and other alcohol-related problems in the black community, looks at the messages in alcohol ads and raises questions about the industry's support of civic groups. VHS 1897 Marketing tomorrow's weapons. (ca. 29 min.). Defense contractors pour vast sums of money and advertising resources into convincing Congress to vote for new weapons. Segment looks at how Madison Avenue tactics are being used to commit the country to $300 billion in new fighter planes. VHS 5144 Media day. (211 min.). Both presenters show examples of political advertisements and engage the students in a dialogue to stress the importance of a coordinated approach and a clear message as well as a strategy that reaches the entire market. A successful media campaign deflects attention from damaging issues to the ones that the candidate prefers to discuss. The merchants of cool. (ca. 60 min.). Explores the culture in which today's American teenager is growing up and how they've come to view themselves and their parents. "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline. VHS 6647 Money for nothing behind the bu$ine$$ of pop music. (49 min.). Examines the shrinking number of record companies, the centralization of radio station ownership, and the increasing integration of popular music into the advertising and commercial aspects of the consumer market. Also discusses independent bands and record labels. Features interviews with Chuck D, Ani DiFranco, Michael Franti, Kathleen Hanna, Reebee Garafalo, Dave Marsh, Robert W. McChesney, and Shirley Halperin. VHS 7698 Money like water--. (19 min.). Looks at the question "Is money the enemy of honest candidates, competitive elections, clean government and the public good?" as participants briefly discuss five basic approaches to campaign finance reform: (1) control the amount of private money collected by candidates; (2) limit the amount candidates spend on their campaign; (3) require full public financing of campaigns and forbid altogether the use of private money; (4) eliminate any restrictions on money; (5) restrict spending on television advertising and/or reform the way the media covers politics. PT 1 – VHS 4731; PT 2 - 4732 Net profits. (30 min.). Describes the burgeoning and lucrative use of the Internet in marketing. VHS 3737 New product development. (52 min.). In an interview with Robert Chesney of "Window on Wall Street," George Gruenwald outlines his seven steps to success in new product development and cites many current examples from major corporations. The seven steps are : (1) goal setting and commitment; (2) opportunity search and identification; (3) conception - improve, innovate, invent; (4) model making and working prototypes; (5) development of pragmatic marketing plans; (6) selection and monitoring of test markets; (7) introduction of new product. VHS 1322 No logo brands, globalization, resistance. (42 min.). Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands. DVD 1565 Now with Bill Moyers. (60 min.). The first segment includes a report on the advertising industry and its hidden role in the promotion of various drugs. The second segment contains an interview with Brown University's James G. Blight, who discusses George Bush's comparison of the Cuban missile crisis to the Iraq situation. The third segment focuses Robert Moses' efforts to teach mathematics to African American students in high schools. VHS 7165 Our brand is crisis. (ca. 87 min.). The consultants' marketing strategies shape the relationship between leaders and their people. Witness the astounding look at one group's campaign to elect the President of Bolivia and its earth-shattering outcome. DVD 2193 Pack of lies the advertising of tobacco. (35 min.). Expose of the advertising strategies of the tobacco industry, revealing the cynical and manipulative way in which the "pack of lies" is spread, and new generations of nicotine addicts are created. VHS 2049 Painting and advertising. (ca. 30 min.). Examines the effects of surrounding people with images of alternative lifestyles, images either painted or photographed. Berger examines his view of the similarities between modern selling of products and oil paintings of the past, both relating to the principle that you are what you have. VHS 1092 Paranoia. (23 min.). Using film clips and interviews, Robert Edwards takes a humorous look at late 20th century American society's suspicion and distrust of others. Documentary presents manifestations of paranoia such as distrust of central authority, corporate media and advertising; includes interview with a proponent of hoax theory of NASA's Apollo mission. VHS 4606 Peace, propaganda & the promised land U.S. media & the Israeli-Palestinian conflict. (80 min.). Exposes how the foreign policy interests of American political elites-- working together with Israeli public relations strategies-- exercise a powerful influence over news reporting about the Middle East conflict. Combines American and British TV news clips with observations of analysts, journalists, and political activists. This video provides a historical overview, insight into the nature of the Occupation and examines factors that have distorted North American media coverage and, in turn, public opinion. Features interviews with Noam Chomsky, Hanan Ashwari, Robert Fish, Rabbi Michael Lerner and Rabbi Arik Ascherman, and others. DVD 1928; VHS 7702 A perfect candidate. (106 min.). What can you say about a campaign that offers no issues of real substance but does offer lying, demagoguery, negative advertising and manipulation of public opinion? Film is a revealing, chilling and darkly funny look into the modern American political process that focuses on the 1994 U.S. Senate race in Virginia that pitted former Marine Oliver North against incumbent Charles Robb. VHS 5398 Perfectly frank. (28 min.). Examines the marketing of the chicken frankfurter, a new product by Frank Perdue. After 10 years of research and development the chicken frank is being introduced with a $2 million television campaign. VHS 292 The persuaders. (90 min.). Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. DVD 1037 Phases of a media campaign. (130 min.). Jay Bryant shares his experience in running a media campaign, illustrated with several examples of political commercials from recent state and local campaigns. He discusses ways to deal with negative ads, the importance of coordinating visual and textual messages, and methods to improve the candidate's ability to communicate. A short question and answer period follows. VHS 2337 Prescriptions for profit. (58 min.). Goes behind the labels and hype to consider the economic, social and ethical questions that arise when big business is mixed with human suffering and a large dose of advertising. The development, approval and marketing of a new drug can take from 7 to 10 years and cost up to $125 million. To insure adequate monetary return, drug companies have turned to marketing techniques that include celebrity endorsement and promotion that sometimes avoid mention of dangerous side effects. VHS 774 Press, politics & the White House. (224 min.). The program examines the White House operation and staff that provide information and public relations for the President. Using film clips, scenes of working areas, and interviews with participants, it discusses how the President's staff and the reporters who cover the White House see their roles, how the roles have changed in recent years, and how well President Clinton is doing in organizing and providing information about his administration and program. VHS 2525 Prime time South Africa a selection of post-Apartheid television programs aired by the South African Broadcasting Corporation. (110 min.). Dramas, comedies, game shows and commercials were chosen to demonstrate the variety of ways South African media is now portraying its new, post-apartheid society. Includes episodes from 5 series: Soul City deals with AIDS in a clinic in a South African township. Local Voter is a game show presenting voter education. The Rhythm and Rights series explores political issues from women's rights to unemployment through a fictional community radio station. Generations is a primetime drama set in a Black-owned advertising agency while Going Up is a situation comedy set in a multiracial law firm. VHS 5950 Production notes fast food for thought. (28 min.). As the title and subtitle imply, a collection of production notes for television commercials advertising fast foods. VHS 1396 Promotion solving the puzzle. (55 min.). Four promotion experts target the essential elements of a successful promotional campaign -- advertising, public relations, direct mail, and trade shows. They show viewers how to get dynamic effective sales messages to their customers. VHS 3157 Public broadcasting report from the field. (ca. 60 min.). Sharon Percy Rockefeller, President & Chief Exec. Officer, WETA-TV (Washington, D.C.), speaks on the value of public radio and television and addresses a number of issues raised by the following questions: (1) Are the programs really boring?, (2) Why do we spend so much time begging for money?, and (3) Haven't cable networks eliminated the need for public television? She also discusses in depth the making and marketing of Ken Burn's Civil War series. A question and answer session follows Rockefeller's speech. VHS 3242 Public relations a founder's perspective. (89 min.). 97-year-old Edward Bernays, known as the "father of public relations," describes the history of public relations, beginning in World War I using ideas as weapons. He concentrates on the role of public relations in politics, and he sees the role of political leadership as leading society to righteous causes. VHS 1781 Public relations law. PRSA video library. (55 min.). Discusses major legal principles having an impact on public relations and presents an overview of ethics in public relations. VHS 1970 Public relations writing Beyond the summary lead. (56 min.). Public Relations Writing: demonstrates the interaction between journalists and public relations people. It discusses the art of writing press releases for various organizations such as Capitol Records and the Golden State Warriors basketball team and includes comments by Andy Rooney, Susan Antilla and others about the role of public relations in the news. Beyond the Summary Lead: discusses a variety of creative introductions including anecdotes, quotes, and questions. Several journalists including Gene Policinski and David Waldholz give tips on ways to create immediate attention in readers. VHS 3369-3370 La Publicite en France = Advertising in France. (26 min.). A collection of commercials produced for French television which reflect the French perception of the commercial as an art form. Useful for hearing French spoken in everyday context, as well as for gaining insights into how famous French actors and personalities present products. VHS 1233 Radio history. (28 min.). This program tells the complete story of radio, from its roots in Marconi's wireless telegraphy and the invention of the vacuum tube by Lee De Forest, to its heyday in the 1930s and subsequent upstaging by television in a battle for audience-share. Academic experts discuss the impact of early innovators like Frank Conrad of station KDKA, Pittsburgh, who broadcasted from his garage; the power of personalities to influence mass audiences, citing FDR, Edward R. Murrow, and Orson Welles as examples; radio's role as a vehicle for delivering mass audiences to advertisers; and the superior ability of the radio to entertain and actively engage listeners in the "theater of the mind.". VHS 6135 Research as part of the process. (55 min.). Discusses research methods in public relations. VHS 1959 Risk communications public relations' toughest challenge? (19 min.). Mr. Meeker defined risk communication and applied it to environmental risk. Ms. Williamson discussed dioxin, especially in the papermaking industry, as a specific example of environmental risk communication. Mr. Schrum discussed ways to convince management to adopt risk communication as a public relations tool. VHS 1973 Sell & spin a history of advertising. (100 min.). Examines the world of advertising that "has been a constant in human society ever since there's been anything to sell. From Ancient Greek marketplaces to the boardrooms of high-powered ad agencies, [film] is a fascinating journey through the history of advertising. Explore[s] the techniques that have pushed everything from patent medicines to Volkswagens, revisit[s] the slogans, jingles and catch lines that have become part of our culture, and hear[s] from some of the biggest names in the business. Examine[s] the influence of legendary figures like Rosser Reeves, the impresario of repetition, and Mary Wells, whose humor left a mark on the industry. And learn of surprising forays into advertising by people like Benjamin Franklin and Guttenberg! [Summary from History Channel website: http://www.historychannel.com] Includes a section on current political advertising. VHS 6302 Selling weapons. (29 min.). United States military contractors use sophisticated videos as effective selling tools for their weapons, relying on emotions, including job security and patriotism, rather than whether the weapons work well or are necessary, to persuade the Pentagon, Congress and public to purchase them. VHS 4110 Sexy Inc. (36 min.). "Analyzes the hypersexualization of our environment and its noxious effects on young people. Experts criticize an unhealthy culture created by advertising and the media, and the many examples shown illustrate how children are reduced to consumers bombarded with images of girls treated as purely sexual objects"--Container. DVD 5089 Slim hopes advertising and the obsession with thinness. (30 min.). Explores the manner in which women are portrayed by advertising with the focus on thinness. Discusses the impact this portrayal has on the self images of women and girls. VHS 3497 Smoke screen. (12 min.). Lesley Stahl shows scenes from motion pictures, mostly recent ones, in which stars are smoking. She interviews young smokers, Califano, and people involved in movie-making about the influence movies have in encouraging young people to smoke. VHS 4156 So goes the nation a true story of how elections are won and lost. (90 min.). Examines America's electoral process through the eyes of diverse politicians, activists, and voters in Ohio during the 2004 election. Shows how the voting public is manipulated by the parties' leaders and their political marketing strategies. HOME USE COLLECTION DVD 2467 Special interest groups & political campaigns. (69 min.). [First segment]: Peter Lauer, executive director of the American Medical Political Action Committee describes the agenda and role of the AMPAC as a typical example of a political action committee. Following his talk he answers questions from the audience and shows some of the advertisements that the AMPAC has created to support sympathetic candidates. [Second segment]: Garry Sturgess discusses his book "Judging the world" and the role of courts in various countries (22 min.). VHS 654 Stash sixpack 3. A collection of over 170 animation, VFX and motion picture graphics projects for advertising and design. Includes TV and cinema commercials, broadcast design, branded content, virals, music videos, game cinematics, short films, and behind-the-scenes segments from over 140 studios. HOME USE COLLECTION DVD 4728 Still killing us softly advertising's image of women. (ca. 32 min.). Author Jean Kilbourne explores the images of women, men, and children presented by modern advertising. She illustrates with examples the use of women as sex objects. She also examines the techniques used by advertisers to exploit the insecurities of consumers, particularly the concerns about aging, body image, and sexuality. VHS 1477 Strategy, theme & message. (126 min.). Joel Bradshaw, President of the Campaign Design Group, discusses the strategy, theme and message of national and state campaigns and stresses the importance of image over issues and the effectiveness of negative campaigning. VHS 643 Swing state Ohio a journey to the heartland of a divided nation. (61 min.). Examines America's electoral process through the eyes of diverse politicians, activists, and voters in Ohio during the 2004 election. Looks at the diversity of population within this state of 11 million with 20 electoral votes. Shows how the voting public is manipulated by the parties' leaders and their political marketing strategies. DVD 5087 Taking on the Kennedys. (ca. 54 min.). The story of Republican Kevin Vigilante's unsuccessful 1996 campaign for the House of Representatives in his native Rhode Island, in which he was opposed by Democrat Patrick Kennedy (the son of long-time Massachusetts Senator Ted Kennedy). After initially pledging to run a clean race, Vigilante soon realizes his chances are nil unless he engages in some good old-fashioned mud-slinging. DVD 2774 Thank you for smoking. (91 min.). A charismatic spin-doctor for Big Tobacco struggles with the twin demands of being successful at his job and acting as a good role model for his son. HOME USE COLLECTION DVD 3250 Time buying. (49 min.). Zoe Schneider discusses the terminology and budget aspects of a media campaign and how to schedule messages to reach the right people at the right time. VHS 2327 Tips & tactics making media relations work for you. (14 min.). Journalists give tips to corporate media relations personnel on improving relations, pitching stories, notifying the media, and general practices to follow and to avoid. VHS 3854 Toxic sludge is good for you the public relations industry unspun. (45 min.). Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny. VHS 7161 Voter mail. (109 min.). David Welsh, senior Vice-President of Welsh Communications, describes the use of media and or direct mail campaigns in order to target swing voters and convert them to a candidate's cause. VHS 648 War made easy how presidents & pundits keep spinning us to death. (72 min.). "... exposes how presidential administrations of both parties have relied on a combination of deception and media complicity to sell one war after another to the American people. Narrated by actor Sean Penn, and based on the acclaimed book by Norman Solomon, the film exhumes five decades of remarkable archival footage to reveal in stunning detail how the American news media have uncritically disseminated, and glamorized, the pro-war messages of successive presidential administrations. The film gives special attention to parallels between the Vietnam War and Iraq, setting government spin and media collusion from the present alongside virtually identical patterns from the past. An invaluable introduction to war propaganda and public relations that transcends politics as it raises serious questions about the role of journalism and political commumication in democratic societies."--Container. HOME USE COLLECTION DVD 5228 Washington Semester Program since 1947. (15 min.). Promotional video including brief comments by faculty and students in the Washington Semester Program that highlight its nine disciplines and three aspects (seminars with guest speakers, internships and research project or elective) and the rich experience of studying in Washington, D.C. with students from throughout the United States and from many other countries. VHS 4089 Watching TV watching us. (57 min.). Signal to noise: the ratio of the strength of a desired signal to that of unwanted noise. Series evaluates the hold TV has had on our perceptions of ourselves, our world, and the future. This segment analyzes the business aspect of television, and the phenomenal amount of money that goes into programming and advertising strategies. VHS 4721 We know where you live. (58 min.). Computers have enabled unsolicited advertising and other gimmicks such as personalization to more effectively generate junk mail to millions of Americans. VHS 1377 Why Wal-Mart works and why that makes some people crazy. (72 min.). A documentary developed by Wal-Mart's public relations firm to counteract the bad publicity received in Robert Greenwald's expose entitled Wal-Mart: The High Cost Of Low Price. DVD 3019 Windows on Asia-Pacific the medium is the masses. (ca. 49 min.). What do television commercials reveal about the non-Western world? This documentary examines how sensibilities differ between East and West as seen through the lens of advertising imagery. TV commercials from China, Hong Kong, Australia, Singapore, Japan, India, Canada and the Republic of Korea are highlighted with commentary by advertising executives from each of the countries. VHS 7423 The work of director Chris Cunningham a collection of music videos, short films, video installations, and commercials. (200 min.). Includes the director's music videos for the bands Autechre, Aphex Twin, Portishead, Madonna, Leftfield featuring Afrika Bambaataa, Squarepusher, and Bjork; commercials for Sony Playstation, Levis, and Nissan; video installations; and the documentary, "The Making of All is Full of Love.". DVD 3133 Political Campaign Advertising 1988 presidential campaign commercials. (ca. 56 min.). Two journalists review presidential television campaign spots and discuss issues surrounding the 1988 television campaigns of both the Republican and Democratic presidential candidates. Selected television spots from the Bush and Dukakis campaigns are shown. VHS 841 1992-1996 political campaign commercials. (ca. 10 min.). Compilation of campaign commercials made 1992/96. Primarily commercials from the presidential races; includes both direct appeals (Bob Kerrey speaking directly to the camera in an empty auditorium), more personal attacks (ad featuring a phone number to call and listen to tapes of President Clinton talking to Jennifer Flowers) and also major political party position statements. VHS 5389 1992 presidential campaign commercials. (23 min.). "Compiled on one tape are the campaign commercials of the 1992 presidential primary. Included are commercials of all of the candidates. Featured are the Tsongas Speedo shot, the Kerrey hockey spot, the Harkin closed factory spot, the young Clinton spot, and the Brown Wojohowitz spot. From the Republican primary, the Bush I care spot and the chorus of no new taxes! spots are included as are the negative NEA and General Kelley spots." Summary taken from the Public Affairs Video Archives website. VHS 4538 1992 primary campaign classics. (123 min.). Compiled program. Journalists review presidential television campaign spots and issues surrounding the 1992 campaigns. Selected television spots from the campaigns are shown. VHS 2487 The 30-second president. (58 min.). Explores the history and impact of televised political advertising on U.S. presidential elections. Discusses advertising approaches to election campaigns and their effect on perceptions of the candidate. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan. VHS 2363 Assessing districts and campaigns. (103 min.). Charles Cook of the Government Research Corporation discusses the method and accuracy of political polls and their use in assessing districts and targeting swing voters. VHS 650 Assessing the campaign district. (90 min.). Charles Cook explains how to predict voter behavior and identify marginal or swing districts. He describes some specific districts. In polling incumbents often ask the wrong questions; it is important to measure the strength as well as the amount of support. VHS 1776 The best campaign commercials of 1992 general election. (29 min.). A selection of campaign advertisements for George Bush, Bill Clinton, and Ross Perot on the subjects of health care, the budget and trustworthiness, broadcast during the fall, 1992, Presidential campaign. VHS 2045 Best campaign commercials of 1994 forum. (61 min.). Lazslo & Associates political consulting firm hosts a panel discussion analyzing the most effective campaign commercials of Following presentations, panelists answer audience questions. Includes campaign commercials. VHS 75 The best campaign commercials the year of the woman. (39 min.). Documentary of the best American campaign commercials for women in Includes 30 second segments on women candidates for Federal, State, and local elections. The last two are for men promoting women's causes. VHS 4047 The best political TV spots. (60 min.). Presents the best senate campaign commercials for Presents the best senate, gubenatorial, congressional, local and issue campaign commercials. VHS 6954 The best political TV spots. (91 min.). Presents the best campaign commercials for Congressional, state, local, national, and advocacy campaigns and ballot issues. VHS 6955 Campaign case study of Doug Wilder campaign. (65 min.). Kim Haddow shows videos of some of the political advertisements for both Wilder and his opponent Marshall Coleman. Ms. Haddow explains the importance of the abortion issue in the campaign. VHS 2326 Campaign communication & the media. (184 min.). Michael McClister, who has worked on six presidential races, discusses the importance for a political campaign to construct an unambiguous message and to deliver it through all possible approaches including press coverage, direct mail, door-to-door contact and advertisements. VHS 645 Campaign message. (89 min.). Matthew MacWilliams explains how to develop and communicate messages. Outlines the need to understand four important factors: the political environment; message delivery systems; budget; and the candidate. He shows many examples of political commercials for the students to analyze. A short question and answer period follows. VHS 2335 Campaign planning. (84 min.). Bill Sweeney introduces the 1991 two-week institute with a description of campaign planning as a communication program that will secure the commitment of more than 50% of the voters for the campaign manager's candidate. Only four minutes of Neil Newhouse's presentation "Polling in political campaigns" is included on this tape. VHS 2340 Campaign research. (81 min.). Bill Sweeney and Professor Stephen Craig discusses several research techniques, including polling, small group interviews, and analyzing the records of the opposing candidate's earlier campaigns, including the turnout and results in each area that will determine where to target resources and particular messages. A short question and answer period follows. VHS 2336 The classics of political television advertising. (60 min.). Traces the history of political television ads since the 1952 presidential campaign. Presents a selected group of political commercials representing a variety of campaigns and 36 years of TV broadcasting from 1952 to Spots of 1 minute and less are presented intact; spots originally longer are edited for this presentation. VHS 225 Creating candidate messages. (85 min.). Matthew MacWilliams discusses the importance of viewing the candidates and people and of formulating a coherent message to persuade voters and to counter negative advertising by opponents. VHS 649 Hot spots multimedia analyses of political ads. (63 min.). HOT SPOTS: ... supplements the book, VIDEO RHETORICS, a call for and an example of a new kind of political analysis. The book and the video illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. VHS 6967 The living room campaign. (50 min.). Traces the impact of political commercials on our national elections since the Eisenhower campaign first used them. Shows ads from 1952- Includes interviews with prominent media experts, journalists, advertising executives, political consultants and pollsters. VHS 3963 A look at political ads. (112 min.). "Reviews selected political spots which aired in several key states prior to the November 1990 elections. This compilation tape includes Senate and gubernatorial commercials from 1990 political campaigns. Included are negative and positive spots, introduction and name recognition spots, and some humorous spots such as the Indiana mail and garbage ads and several Wellstone spots. The Illinois, Indiana, Michigan, Kentucky, and North Carolina Senate races are included with several gubernatorial races. For each race, commercials from each party are shown with introductions indicating the state, race, and often the firm responsible for the ads. The spots are grouped in 15 minute sets with some commercials duplicated across sets." Summary taken from the Public Affairs Video Archives website. VHS 4537 The media and 1988 campaign. (123 min.). [First segment] : Verna Wilkins, Mike McCurry, and David Beckwith discuss and answer questions about the role of the press secretary and a media plan in political campaigns (80 min.). -- [Second segment]: President Bush addresses the White House Conference on Choice in Education (Jan. 10, 1989 ; 16 min.). [Third segment]: Brian Lamb interviews Marlin Fitzwater about his years as Reagan's press secretary in the C- SPAN series: Looking at the Reagan legacy (22 min.). VHS 653 Media case study, Pat Robertson. (90 min.). Constance Snapp discusses Pat Robertson's campaign for President in She focuses on his campaign's effective use of the mass media to alter the public perception of him, especially in Iowa. VHS 2325 Presidential campaign commercials. (62 min.). Features more than 50 campaign ads for candidates Clinton, Dole, Perot and Harry Browne (Libertarian party), including the first-ever Free TV Coalition ads. VHS: 4540, 5389, 2487, 841, 4538 Road to the White House. (76 min.). 118 commericals from the 1996 presidential primary campaigns are shown. Included are the ads of Republicans Pete Wilson, Richard Lugar, Lamar Alexander, Steve Forbes, Robert Dole, Phil Gramm, Morry Taylor, and Pat Buchanan and of the Democratic incumbent, President Bill Clinton. VHS 4539 Theme, strategy, message. (119 min.). Following the creation of simulated campaign plans by student teams, Joel Bradshaw, President of the Campaign Design Group, a Democratic Party group for state and Congressional elections, describes the importance of a central theme and coherent strategy in political campaigns. VHS 652, DVD 5642
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