|
Advertising,
Marketing, and Public Relations Filmography
Including Political
Campaign Advertising
updated
(12/01)
The
30 second seduction. 1985. 1 videocassette (28 min.). An investigation of the
modern television commercial, thirty seconds' worth
of someone's creative ideas on how to capture the
viewer's attention and arouse the viewer's imagination.
Emphasizes that commercials talk about everything
except the merits of the product. VHS 687
Achieving breakthrough service in libraries: a nationwide
teleseminar. 1994. 1 videocassette. Hardy Franklin,
American Library Association President, James L.
Heskett, UPS Foundation Professor of Business Logistics
of the Harvard Business School, and W. Earl Sasser,
Jr. UPS Foundation Professor of Service Management
of the Harvard Business School, discuss the means
of improving customer service in America's libraries.
In addition to several exercises, the manual includes
brief management case studies from libraries in
the United States and several large American corporations.
VHS 2917
The
Ad and the ego: Truth and consequences. 1996. 1 videocassette (57 min.). Discusses how the market
economy has grown to the point that commercialism
invades the most intimate aspects of life.
Leading media critics show how living in
an environment saturated with advertising creates
a psychology of need. The history of advertising
is traced from the 19th century through today. VHS
3974
The
Ad and the id: Sex, death, and subliminal advertising. 1992. 1 videocassette (30 min.).
Looks at the use of the findings
of mass psychology to guide ad campaigns and to
manipulate the public using subliminal advertising
- the "hidden persuader." Program
shows viewer how to see the "the ad hidden
within the ad - the ad which is addressed to the
id which is hidden underneath the ad which is addressed
to the ego. VHS 2166
Ad campaigns that work. 1981. 1 videocassette (30 min.). Three successful ad agency
executives talk about ad campaigns that sold the
product and why these campaigns succeeded. Through
this process they talk about principles of successful
advertising campaigns. VHS 1391
Advertising missionaries. 1996. 1 videocassette (53 min.). A look
at "walkabout" advertising. Capitalizing
on a growing cash economy in New Guinea, a traveling
theater troupe (missionaries of life-style and new
products) use a portable stage to spread the gospel
of consumerism to isolated areas which cannot be
reached by other means. VHS 4580
Advertising & the end of the world. 1998. 1 videocassette (47 min.).
Extensively illustrated with graphics and examples
from commercial imagery, Sut Jhally of the University
of Massachusetts Amherst presents a compelling and
accessible argument about consumerism and its impact
on the earth's future. VHS 4668
Affluenza. 1997. 1 videocassette (56 min.). Documents the forces
that have transformed us from a nation that prizes
thriftiness into the ultimate consumer society.
Using personal stories, expert commentary and archival
film clips, documentary illustrates the causes and
consequences of consumerism in American society.
VHS 4927
Behavior control. Hard choices. 1980. 1 videocassette
(59 min.). Investigates techniques used to influence
people's behavior, from subliminal messages to work
with the mentally ill. Considers whether it is proper
to modify human behavior, who
is to decide whose behavior is to be modified, and
how one can tell when it's being done. Examines contemporary ethical dilemmas of the persuasive power of
cults, advertising, and the media. VHS 5524
Behavioral strategies to lead public relations through the
transitions of the 90s. PRSA video library. 1990. 1 videocassette (ca. 57 min.).
Mr. Jackson discusses the strategies to achieve
the behavioral results that produce desirable social
change. VHS 1971
Behind
the screens: Hollywood goes hypercommercial. 2000. 1 videocassette (37 min.). Discusses the idea
that mainstream, big-budget movies have become largely
a vehicle for advertising and marketing. VHS 6457
Buy
me that!: A kids' survival
guide to T.V. advertising. Curriculum
Materials Center. 1989. 1 videocassette
(28 min.). Presents children with tips to keep in mind when watching T.V. commercials
that advertise games and toys. Uses short
interviews of children giving their opinions of
commercials, and features a commercial maker revealing
tricks for making food look appealing in T.V. advertisements.
VHS 2492
Cigarettes
who profits? who
dies? 1994. 1 videocassette (49 min.).
Looks at the dangers of smoking and the power of
cigarette advertising, featuring former cigarette
models who are now dying
of cigarette-related cancer. Discusses the tobacco
industry's efforts to promote smoking and export
products to developing countries. VHS 3726
The
Cola conquest: a trilogy. 1998. 3 videocassettes (153 min.). Looks at the extraordinary story of Coca-Cola,
"the sublimated essence of all that America
stands for," and its century-long battle with
arch-rival Pepsi." Takes
the viewer from Coke's invention by a morphine-addicted
Civil War vet to the brink of the 21st century.
The Big Sell: Through a century of image-making
with master artists - including the creation of
our modern version of Santa - Coke sheds its patent
medicine image to become first the drink for young
moderns, and finally the most recognized brand name
on earth. Coke's success spawns numerous imitations,
including Pepsi, which is just another cola until
it targets the "Pepsi Generation." With
Pepsi's launch of the Michael Jackson campaign,
the Cola Wars explode. Cola War and Peace: During
World War II, Coca-Cola becomes an essential morale
booster for the troops and a worldwide symbol of
the American way of life. As the Cold War turns
frigid, former Pepsi lawyer, Richard Nixon, gives
Pepsi a decade-plus jump on Coke behind the Iron
Curtain. But when the Berlin Wall falls, Coca-Cola
is there passing out "the taste of freedom."
Back at home, Coca-Cola plays a significant role
in the American Civil Rights movement and offers
a Vietnam War-weary nation the ultimate commercial
for world peace. Coca-Colonization: Tea spills in
China, wine in France and blood in Guatemala, as
Coca-Cola teaches the world to acquire a taste for
"The Real Thing." But as Coke - and Pepsi
- are busy abroad conquering new markets, upstart
colas are ripping at their heels back home. From
the jungles of Papua New Guinea to the "Coca-Cola
Olympics" in Atlanta, we see the globalization
of American pop culture and corporate influence
on the souls of nations. VHS 5885
Consuming images. Public mind. 1989. 1 videocassette (58
min.). Discusses how massed-produced images on TV
and in magazines shape private thoughts and the
public mind. Discusses
how the media uses dramatic visual affects, counterfeit
emotions, TV commercials, and news broadcasts to
sell products and create images. VHS 756
Counterfeit coverage. 1992. 1 videocassette (27 min.). Explores how Kuwaiti government
over a 6-month period
uses one of the biggest public relations
firms in America, Hill and Knowlton, to wage an
unprecedented media campaign entitled "Citizens
of a free-Kuwait" to argue the case for war.
VHS 2506
Credibility in an incredible world. 1987. 1 videocassette (18 min.).
Describes the influence of media, particularly television, upon politics,
business, religion, and society. Examines
how public relations officers may build and retain
credibility. VHS 4120
The
Critical eye: Inside television advertising
: a media education resource to stimulate
critical thinking about advertising in the secondary
classroom.
1993. 1 videodisc (30 min.). This interactive program
instructs the viewer on what to watch for when viewing
television advertising, and analyzes several types
of productions including public service messages,
political ads, and car ads. Issues discussed include
marketing and production techniques. VDD 49
Death in the West. 1982? 1 videocassette (VHS) (32 min.). Repeat
of the documentary Death in the West
: The Marlboro man, originally broadcast
by Thames Television in 1976 as well as a follow-up
of the six cowboys characterized in the film as
the Marlboro man. VHS 6842
Empowering employees through involvement. PRSA video
library. 1990. 1 videocassette (60 min.).
Maintaining favorable public opinion and demonstrating
corporate or product responsibility are just two
public relations functions that can be effectively
executed by informed and motivated employees.
This training session explores opportunities
to design programs for change and growth by recognizing
employees as your first and most important customer.
VHS 1972
The
fastest game in town: a case study in advertising. Marketing.
1985. 1 videocassette (29 min.). Through a profile
of Chiat/Day, a successful advertising firm, viewers
learn how different companies develop advertising
campaigns. Identifies the objectives of advertising
and explains how copy strategy and media selection
directly affect the achievement of those objectives.
VHS 1298
Fender philosophers. 1997. 1 videocassette (ca. 27 min.). Examines the
role of bumper stickers as part of the public issue
dialogue in the United States. VHS 5584
Finding a niche: Determining business potential. Something ventured. 1992?
1 videocassette (30 min.). Explains how to find a niche in
business or a market the competition is not filling
and what to do with it once it is found.
VHS 2276
The fine art of separating people from their money. 1996. 1 videocassette (115 min.).
Includes clips of 60 of the most outrageous and
influential commercials of all time. Examines
commercial advertising's influence on feature films
and the techniques that have made commercials an
art form on par with major motion pictures.
VHS 4671
Global public relations. 1993. 1 videocassette (27 min.). Mr. Reed presents the basic
philosophy of international public relations: "ethical
persuasion" of people whose culture and social
system are different from one's own to take a particular
action. He presents his five-point system and discusses
how to identify the "manipulative factor."
He traces the history of international public relations
with allusions to Hiawatha, Aaron (the elder brother
of the Prophet Moses) and Magellan. He explains
how to get started and recommends particular organizations
and publications. VHS 3417
Guerrilla
media: A citizen's guide to using electronic media
for social change : the inside story from Tony Schwartz. 1989. 1 videocassette (120 min.).
Through discussion and examples of radio and television
spots, Tony Schwartz and others focus on how the
average individual can use the media to promote
social change inexpensively and effectively. VHS
1615
Holly net. Life on the Internet. 1996. 1 videocassette
(30 min.). Describes how the entertainment industry
has begun to explore and exploit the marketing potential
of the Internet. VHS 3732
How to establish good relations with the press. 1988. 1 videocassette (86 min.).
The panel discusses campaign press relations from
the point of view both of an advocate and of a journalist.
Campaign staffers must consider logistics and convenience
in establishing good relations with the press. It
is also critical to be truthful; even negative advertising
can work as long as it does not conflict with news stories.
VHS 1775
The Image makers. A Walk through the 20th century with Bill Moyers. 1984. 1 videocassette
(60 min.). Traces the development
of public relations in changing public images.
Recognizes Ivy Lee and Edward Bernays as the first
people to use mass communications to influence public
opinion and create the profession of public relations. VHS 2365
Images in media. The Story of film, TV and media: Media waves, an introduction to
mass communication. 1998. 1 videocassette (28
min.). The pictures in our heads that define who
we are and help us neatly categorize others are
increasingly shaped by the newspaper, magazine,
film, and TV images that bombard our senses. To
convey a message quickly, these images often rely
on stereotypes and primal reflexes that can foster
in an audience an inordinate fear of violence, racial
and ethnic prejudices, diminished self-worth, and
even eating disorders, as young women attempt to
mimic the look of high-fashion models. This program
is a behind-the-scenes look at the media's image-makers,
from the first photographers to today's Madison
Avenue wizards, and asks some disturbing questions
about the self-selected few who hold a distorted
mirror up to our society. VHS 6133
The
Iraq campaign 1991: a television history in color. 1992. 1 videocassette (28 min.).
Filmmaker Phil Patiris condenses 750 hours of film
into a pastiche of short clips, Desert Storm events,
news reports, Superbowl clips, advertisements,
the Rodney King beating, and war and science fiction
movies to show how American commercialism and sports
hype influenced the public attitude toward the Gulf
War. The film closes with scenes of President Bush
greeting returning men at the Capitol. The film
is followed by a radio interview of Patiris while
a still photograph is displayed on the screen. VHS
1828
Issues management refocusing for the 1990's. PRSA video
library. 1990. 1 videocassette (55 min.).
Discusses current trends in issues management and
what issues management should consider. VHS 1966
Killing us softly 3: Advertising's image of women. 2000. 1 videocassette (34 min.).
Discusses the manner in which women continue to
be portrayed by advertising and the effects this
has on their images of themselves. VHS 6449
The last cigarette. 1999. 1 videocassette (82 min.). Shows segments of the 1994 U.S. House
of Representative's Health and the Environment Subcommittee
hearings on tobacco products and health, during
which the CEOs of the major tobacco companies testified.
Interspersed with the House hearing segments
are television advertisements and clips from motion
pictures showing people using tobacco products.
Includes discussion of the addictive
effects of nicotine, the industries' marketing strategies,
and the executives' statements that use of tobacco
products is neither addicting nor damaging to health. There is no narration. Viewers are to draw their own conclusions. VHS
6843
Launching a new product internationally. PRSA video
library. 1990. 1 videocassette (53 min.).
This training session explores the benefits of integrating
marketing communications disciplines. Prelaunch
media coverage tied into high-visibility advertising
and coordinated with direct marketing efforts can
compensate for the complexities of distribution
and cultural purchase preferences. This is a useful
session for public relations professionals practicing
a variety of disciplines and moving toward multinational
clients. VHS 1968
Mad
for ads.
1991. 1 videocassette (27 min.). This program discusses
the use of suspense in 30-second commercials to
retain viewer interest until the end when the name
of the sponsor is revealed and to fix the product
in the viewer's memory. Successful techniques include
a comic twist, parodies of familiar movie plots,
and intriguing camera angles as well as melodramatic
music. Examples include commercials from the United
States, France, England, Australia, Colombia, Italy,
Holland, Belgium, Spain, Denmark and Taiwan. VHS
2441
Marketing
tomorrow's weapons.
1997. 1 videocassette (ca. 29 min.). Defense contractors
pour vast sums of money and advertising resources
into convincing Congress to vote for new weapons.
Segment looks at how Madison Avenue tactics are
being used to commit the country to $300 billion
in new fighter planes. VHS 5144
New product development. 1989. 1 videocassette (52 min.). In an interview with Robert
Chesney of "Window on Wall Street," George Gruenwald outlines his seven steps
to success in new product development and cites
many current examples from major corporations. The
seven steps are : (1) goal setting and commitment;
(2) opportunity search and identification; (3) conception
- improve, innovate, invent; (4) model making and
working prototypes; (5) development of pragmatic
marketing plans; (6) selection and monitoring of
test markets; (7) introduction of new product. VHS
1322
Pack
of lies: The advertising of tobacco. 1992. 1 videocassette (35 min.). Expose of the advertising
strategies of the tobacco industry, revealing the
cynical and manipulative way in which the "pack
of lies" is spread, and new generations of
nicotine addicts are created. VHS 2049
Painting and advertizing. Ways of seeing. 1974. 1 videocassette (ca. 30 min.).
Examines the effects of surrounding
people with images of alternative lifestyles, images
either painted or photographed. Berger examines
his view of the similarities between modern selling
of products and oil paintings of the past, both
relating to the principle that you are what you
have. VHS 1092
Painting and possessions. Ways of seeing. 1974. 1 videocassette (ca. 30 min.).
Presents Berger's views of art
as an expression of the wealth and position of the
owner. The importance of ownership of a painting
appeals to the same human drives as does advertising,
and this increases the number and kind of parallels
between the two. VHS 1091
Perfectly Frank. 1984. 1 videocassette (28 min.). Examines the marketing
of the chicken frankfurter, a new product by Frank
Perdue. After 10 years of research and development
the chicken frank is being introduced with a $2
million television campaign. VHS 292
Prescriptions for profit. 1989. 1 videocassette (58 min.). Goes
behind the labels and hype to consider the economic,
social and ethical questions that arise when big
business is mixed with human suffering and a large
dose of advertising. The development, approval
and marketing of a new drug can take from 7 to 10
years and cost up to $125 million. To insure adequate
monetary return, drug companies have turned to marketing
techniques that include celebrity endorsement and
promotion that sometimes avoid mention of dangerous
side effects. VHS 774
Production
notes: fast food for thought. 1986. 1 videocassette (28 min.). As the
title and subtitle imply, a collection of production
notes for television commercials advertising fast
foods. VHS 1396
Profits
and promises: New markets, new challenges. The Fred Friendly seminars
collection. 1995. 1 videocassette (60
min.). The panelists discuss the emerging world
market, its effects on the United States, and the
factors that the executives of multinational corporations
consider in deciding whether to locate in a developing
country. VHS 3511
Promotion:
solving the puzzle.
Small business video library.
1990. 1 videocassette (55 min.). Four promotion
experts target the essential elements of a successful
promotional campaign -- advertising, public relations,
direct mail, and trade shows. They show viewers
how to get dynamic effective sales messages to their
customers. VHS
3157v.3
Public
relations: a founder's perspective. 1989. 1 videocassette (89 min.). 97-year-old Edward Bernays,
known as the "father of public relations,"
describes the history of public relations, beginning
in World War I using ideas as weapons. He concentrates
on the role of public relations in politics, and
he sees the role of political leadership as leading
society to righteous causes. VHS 1781
Public relations law. PRSA video library. 1990.
1 videocassette (55 min.). Discusses major legal
principles having an impact on public relations
and presents an overview of ethics in public relations.
VHS 1970
Public
relations writing: Beyond the summary lead. News writing. 1993.
1 videocassette (56 min.). Public Relations Writing:
demonstrates the interaction between journalists
and public relations people.
It discusses the art of writing press releases
for various organizations such as Capitol Records
and the Golden State Warriors basketball team and
includes comments by Andy Rooney, Susan Antilla
and others about the role of public relations in
the news. Beyond the Summary Lead: discusses a variety
of creative introductions including anecdotes, quotes,
and questions. Several
journalists
including Gene Policinski and David
Waldholz give tips on ways to create immediate attention
in readers. VHS 3369-3370.
Research as part of the process. PRSA video
library. 1990. 1 videocassette (55 min.).
Discusses research methods in
public relations. VHS 1969
Reviving Ophelia: saving the selves of adolescent girls. 1998. 1 videocassette (35 min.).
Clinical psychologist Mary Pipher discusses the
challenges facing today's teenagers, especially
girls, as well as the role of media and popular
culture in shaping their identities. Offers
ideas to help girls free themselves from the influences
of media-saturated culture. VHS 5371
Risk
communications: Public relations' toughest challenge? PRSA video
library. 1990. 1 videocassette (19 min.).
Mr. Meeker defined risk communication and applied
it to environmental risk. Ms. Williamson discussed
dioxin, especially in the papermaking industry,
as a specific example of environmental risk communication.
Mr. Schrum discussed ways to convince management
to adopt risk communication as a public relations
tool. VHS 1973
Sell
& spin: A history of advertising. 1999. 1 videocassette (100 min.). Examines
the world of advertising that "has been a constant
in human society ever since there's been anything
to sell. From Ancient Greek marketplaces
to the boardrooms of high-powered ad agencies, [film]
is a fascinating journey through the history of
advertising. Explore[s] the techniques that have
pushed everything from patent medicines to Volkswagens,
revisit[s] the slogans, jingles and catch lines
that have become part of our culture, and hear[s]
from some of the biggest names in the business.
Examine[s] the influence of legendary figures like
Rosser Reeves, the impresario of repetition, and
Mary Wells, whose humor left a mark on the industry.
And learn of surprising forays into advertising
by
people like Benjamin Franklin and
Guttenberg! [Summary from History Channel website:
http://www.historychannel.com] Includes
a section on current political advertising.
VHS 6302
Selling weapons. 1992. 1 videocassette (29 min.). United States military contractors
use sophisticated videos as effective selling tools
for their weapons, relying on emotions, including
job security and patriotism, rather than whether
the weapons work well or are necessary, to persuade
the Pentagon, Congress and public to purchase them.
VHS 4110
Slim
hopes: advertising and the obsession with thinness. 1995. 1 videocassette (30 min.).
Explores the manner in which women are portrayed
by advertising with the focus on thinness. Discusses
the impact this portrayal has on the self images
of women and girls. VHS 3497
The
Smoking war hits California. 1994. 1 videocassette (22 min.). The program is divided into two segments.
Part 1: Reporter Tom Forman explains the proposed
initiative in California that would establish uniform
smoking regulations. In some cases this would weaken
local ordinances and in other cases strengthen them;
some people who have signed petitions supporting
the initiative feel they were misled about its purpose
and impact. The financial support for the initiative
comes from the Philip Morris Company and from a
coalition of restaurant, hotel and tavern operators.
-- Part 2: Ted Koppel moderates a debate between
Lee Stitzenberger, spokesman for the initiative's
sponsors, and Terry Friedman, a California Assemblyman
who has proposed a bill that would establish restrictive
smoking regulations state-wide. VHS 2715
The Star. American Cinema. 1994. 1 videocassette
(60 min.). Joan Crawford serves as a case study
in the program, with other stars. Interviews
with critics, scholars, and studio publicists round
out the study of Hollywood stardom as a cultural
phenomenon. VHS 2903
Still killing us softly: Advertising's image of women. 1987. 1 videocassette (ca. 32 min.).
Author Jean Kilbourne explores the images of women,
men, and children presented by modern advertising.
She illustrates with examples the use of women as
sex objects. She also examines the techniques used
by advertisers to exploit the insecurities of consumers,
particularly the concerns about aging, body image,
and sexuality. VHS 1477
Tips
& tactics: Making media relations work for you. 1995. 1 videocassette (14 min.).
Journalists give tips to corporate media relations
personnel on improving relations, pitching stories,
notifying the media, and general practices to follow
and to avoid. VHS 3854
Venturing: The entrepreneurial challenge. 1991. 4 videocassettes (390 min.).
Features 44 companies and the
entrepreneurs who started them. Companies
include: Ben & Jerry's Homemade (ice cream);
Gardener's Supply; IDX Corporation; P3 Magazine;
Burton snowboards; Soundview Executive Book Summaries;
Resolution, Inc.; JBI-Jogbra; Intec, Inc.; Vermont
Butter and Cheese. VHS 3541
We
know where you live.
1990. 1 videocassette (58 min.). Computers have
enabled unsolicited advertising and other gimmicks
such as personalization to more effectively generate
junk mail to millions of Americans. VHS 1377
Workout. 1984. 1 videocassette (28 min.). A look at a company
attempting to redefine itself in the marketplace.
Can a health club that caters to suburban housewives
and mothers change its image to survive and compete
in today's sophisticated world of elite health organizations?
VHS 294
Political
Campaign Advertising
1988 presidential campaign commercials. Road to the White House.
1989. 1 videocassette (ca. 56 min.). Two journalists
review presidential television campaign spots and
discuss issues surrounding the 1988 television campaigns
of both the Republican and Democratic presidential
candidates. Selected television spots from the Bush
and Dukakis campaigns are shown. VHS 841
1992-1996 political campaign commercials. 199-. 1 videocassette (ca. 10 min.). Compilation of campaign commercials
made 1992/96. Primarily commercials from the presidential
races; includes both direct appeals (Bob Kerrey
speaking directly to the camera in an empty auditorium),
more personal attacks (ad featuring a phone number
to call and listen to tapes of President Clinton
talking to Jennifer Flowers) and also major political
party position statements. VHS 5389
1992 presidential campaign commercials. 1992? 1 videocassette
(23 min.). "Compiled on one tape are
the campaign commercials of the 1992 presidential
primary. Included are commercials of all of the candidates.
Featured are the Tsongas Speedo shot, the Kerrey
hockey spot, the Harkin closed factory spot, the
young Clinton spot, and the Brown Wojohowitz spot.
From the Republican primary, the Bush I care spot
and the chorus of no new taxes! spots are included as are the negative NEA and General Kelley
spots." Summary taken from
the Public Affairs Video Archives website.
VHS 4538
1992 primary campaign classics. Road to the White House.
1992. 1 videocassette (123 min.). Compiled
program. Journalists review presidential
television campaign spots and issues surrounding
the 1992 campaigns. Selected television spots from
the campaigns are shown. VHS 2487
1994
American government highlights. 1994. 1 videocassette (120 min.). VHS 3483
The 30-second president. A walk through the 20th century with Bill Moyers.
1988. 1 videocassette (58 min.). Explores
the history and impact of televised political advertising
on U.S. presidential elections. Discusses
advertising approaches to election campaigns and
their effect on perceptions of the candidate. Includes ads used by Eisenhower, Kennedy, Lyndon
Johnson, Nixon and Reagan. VHS 2363
The Best campaign commercials of 1992 general election. Campaign magazine
video series. 1992. 1 videocassette (29
min.). A selection of campaign advertisements for
George Bush, Bill Clinton, and Ross Perot on the
subjects of health care, the budget and trustworthiness,
broadcast during the fall, 1992, Presidential campaign.
VHS 2045
Best
campaign commercials of 1994 forum. 1994. 1 videocassette (61 min.). Lazslo & Associates
political consulting firm hosts a panel discussion
analyzing the most effective campaign commercials
of 1994. Following presentations, panelists answer
audience questions. Includes campaign
commercials. VHS 75
The Best campaign commercials the year of the woman. Campaigns &
elections. 1993. 1 videocassette (39
min.). Documentary of the best
American campaign commercials for women in 1992.
Includes 30 second segments on women candidates for Federal, State,
and local elections. The last two are for
men promoting women's causes.
VHS 4047
Buying media time. 1988. 1 videocassette (54 min.). Mike Murphy discusses the most cost
effective media time and the best technologies to
use. VHS 642
Campaign case study of Doug Wilder campaign. 1990. 1 videocassette (65 min.).
Kim Haddow shows videos of some of the political
advertisements for both Wilder and his opponent
Marshall Coleman.
Ms. Haddow explains the importance of the
abortion issue in the campaign. VHS 2326
Campaign communication & the media. 1988. 1 videocassette (184 min.).
Michael McClister, who has worked on six presidential
races, discusses the importance for a political
campaign to construct an unambiguous message and
to deliver it through all possible approaches including
press coverage, direct mail, door-to-door contact
and advertisements. VHS 645
Campaign message. 1990. 1 videocassette (89 min.). Matthew MacWilliams explains how to
develop and communicate messages.
Outlines the need to understand four important factors: the political
environment; message delivery systems; budget; and
the candidate. He shows many examples of
political commercials for the students to analyze.
A short question and answer period follows. VHS
2335
The classics of political television advertising. 1986. 1 videocassette (60 min.).
Traces the history of political television ads since the 1952 presidential
campaign. Presents a selected
group of political commercials representing a variety
of campaigns and 36 years of TV broadcasting from
1952 to 1985. Spots of 1 minute and less
are presented intact; spots originally longer are
edited for this presentation. VHS 225
Creating candidate messages. 1989. 1 videocassette (85 min.).
Matthew MacWilliams discusses the importance of
viewing the candidates and people and of formulating
a coherent message to persuade voters and to counter
negative advertising by opponents. VHS 649
The
Decline of politics: The superficial democracy. 1995. 1 videocassette (29 min.).
Discussion of the ramifications
of an American political arena that favors the superficial
exchange of slogans, personal attacks and orchestrated
appearances over the serious discussion of issues,
problems, and ideas. VHS 3481
The Living Room campaign. 1992. 1 videocassette (50 min.). Traces the impact of political
commercials on our national elections since the
Eisenhower campaign first used them.
Shows ads from 1952-1988.
Includes interviews with prominent
media experts, journalists, advertising executives,
political consultants and pollsters. VHS
3963
A Look at political ads. 1990. 1 videocassette (112 min.). "Reviews selected
political spots which aired in several key states
prior to the November 1990 elections. This compilation
tape includes Senate and gubernatorial commercials
from 1990 political campaigns. Included are negative
and positive spots, introduction and name recognition
spots, and some humorous spots such as the Indiana
mail and garbage ads and several Wellstone spots.
The Illinois, Indiana, Michigan, Kentucky, and North
Carolina Senate races are included with several
gubernatorial races. For each race, commercials
from each party are shown with introductions indicating
the state, race, and often the firm responsible
for the ads. The spots are grouped in 15 minute
sets with some commercials duplicated across sets."
Summary taken from the Public
Affairs Video Archives website. VHS 4537
The Media and 1988 campaign. 1989. 1 videocassette (123 min.).
[First segment] : Verna
Wilkins, Mike McCurry, and David Beckwith discuss
and answer questions about the role of the press
secretary and a media plan in political campaigns
(80 min.). -- [Second segment]: President Bush addresses
the White House Conference on Choice in Education
(Jan. 10, 1989 ; 16 min.).
[Third segment]: Brian Lamb interviews Marlin Fitzwater
about his years as Reagan's press secretary in the
C- SPAN series: Looking at the Reagan legacy (22
min.). VHS 653
Media
case study, Pat Robertson. 1990. 1 videocassette (90 min.). Constance Snapp discusses Pat Robertson's
campaign for President in 1988. She focuses on his
campaign's effective use of the mass media to alter
the public perception of him, especially in Iowa.
VHS 2325
Media day. 1989. 3 videocassettes (211 min.). Both presenters show examples of
political advertisements and engage the students
in a dialogue to stress the importance of a coordinated
approach and a clear message as well as a strategy
that reaches the entire market. A successful media
campaign deflects attention from damaging issues
to the ones that the candidate prefers to discuss.
VHS 2322
Phases of a media campaign. 1990. 2 videocassettes (130 min.).
Jay Bryant shares his experience in running a media
campaign, illustrated with several examples of political
commercials from recent state and local campaigns.
He discusses ways to deal with negative ads, the
importance of coordinating visual and textual messages,
and methods to improve the candidate's ability to
communicate. A short question and answer period
follows. VHS 2337
Presidential campaign commercials 1996. 1997. 1 videocassette (62 min.).
Features more than 50 campaign ads for candidates
Clinton, Dole, Perot and Harry Browne (Libertarian
party), including the first-ever Free TV Coalition
ads. VHS 4540
Road
to the White House.
1996. 1 videocassette (58 min.). Commercials from
President Clinton's and Senator Dole's campaigns
are shown. Clinton commercials are from Arkansas
gubenatorial elections beginning in 1980 and from
presidential race in 1992. Dole commercials are
from 1974 Kansas U.S. Senate race and from 1980
& 1988 presidential race. Also includes 1976
presidential commercial by Gerald Ford and 1972
presidential commercial by George McGovern. The
history and role of political ads are discussed
by John Deardourff (Political Consultant, Media
Affairs, Republican Party)
and Charles Guggenheim (Fmr. Political Consultant,
Media Affairs, Democratic Party). VHS 4541
Road
to the White House.
1996. 1 videocassette (76 min.). 118 commericals
from the 1996 presidential primary campaigns are
shown. Included are the ads of Republicans Pete
Wilson, Richard Lugar, Lamar Alexander, Steve Forbes,
Robert Dole, Phil Gramm, Morry Taylor, and Pat Buchanan
and of the Democratic incumbent, President Bill
Clinton. VHS 4539
Special interest groups & political campaigns. 1989. 1 videocassette (69 min.).
[First segment]: Peter Lauer, executive director
of the American Medical Political Action Committee
describes the agenda and role of the AMPAC as a
typical example of a political action committee.
Following his talk he answers questions from the
audience and shows some of the advertisements that
the AMPAC has created to support sympathetic candidates.
[Second segment]: Garry Sturgess discusses his book
"Judging the world" and the role of courts
in various countries (22 min.). VHS 654
Taking on the Kennedys. 1996. 1 videocassette (57 min.). This internal look at the
1994 Congressional election campaigns of Patrick
Kennedy and Kevin Vigilante in Rhode Island include
media and other appearances and also advertisements.
The program shows that the media images and advertisements
are much more critical in determining the outcome
than the issues or experience of the candidates.
VHS 3914
Time buying. 1990. 1 videocassette (49 min.). Zoe Schneider discusses the terminology
and budget aspects of a media campaign and how to
schedule messages to reach the right people at the
right time. VHS 2327
Voter mail.1988. 1 videocassette (109 min.). David Welsh,
senior Vice-President of Welsh Communications, describes
the use of media and or direct mail campaigns in
order to target swing voters and convert them to
a candidate's cause. VHS 648
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