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Marketing
and Advertising Print and CD-ROM Resources
Indexes and Abstracts
- Communication
Abstracts - REF/Index PA 87.3
- Market
Research Abstracts - REF/Index HF 5410.3
- Topicator
- REF/Index - REF/Index HF 5801.3
- Wall
Street Journal Index - REF/Index A 121 .W3
Bibliographies
- Business
Information: How to Find It, How to Use it - READY
REF HF 5356 .L36 1992
- Business
Information Sources - READY REF HF 5351 .D36 B87
- Data
Sources for Business and Market Analysis - REF
HF 5415 .F686
- Encyclopedia
of Business Information Sources - REF HF 5353
.E52
Dictionaries
and Handbooks
- The
Blackwell Encyclopedia Dictionary of Marketing
- Lib Stacks HF 5415 .B4552
- Dictionary
of Marketing and Advertising - REF HF 5415 .R577
- Dictionary
of Social and Market Research - REF HF 5415.2
.K627
- Marketing:
The Economic Dictionary - REF HF 5415 .H37
- NTC's
Dictionary of Advertising - REF HF 5803 .W54
- Slogans
- REF HF 6135 .S57
Directories
- International
Directory of Marketing Research Companies and
Services (Green Book) - REF HF 5415.2 .G69
- Broadcasting
and Cable Yearbook - REF TK 6630 .A1 B77
- The
Direct Marketing Market Place - REF HF 5415.1
.D57
- Dun
and Bradstreet Principal International Businesses
- REF HF 54 .U5 P74
- Marketing
Economic Key Plants - REF HC 102 .M25
- Market
Guide (Editor and Publisher) - REF HF 5905 .E38
- MRA
Blue Book, Research Services Directory - REF HF
5415.2 .M3557
- Standard
Directory of Advertisers - REF HF 5805 .S7
- Standard
Directory of Advertising Agencies - REF HF 5805
.S73
Encyclopedias
- Encyclopedia
of Consumer Brands - REF HF 5415.3 .E527
- The
International Encyclopedia of Marketing - REF
HF 5415 .N58513
Statistics
- Ad$Summary
- REF HF 5801 .A18
- The
Beverage Marketing Directory - REF HD 9348 .U5
N35
- European
Marketing Data and Statistics - REF HF 5415.12
.E8
- International
Marketing Data and Statistics - REF HF 5415 .I57
- Market
Share Reporter - READY REF HF 5410 .M35
- World
Market Share Reporter - READY REF HD 2757.15 .W67
- Mediamark
Research Reports - REF HF 5415.3 .M43
- Sports
Market Place - REF HD 9992 .U5 S667
- Progressive
Grocer's Marketing Guidebook - REF HD 9321.3 .P75
- Sales
and Marketing Management - Periodicals
- The
Sourcebook of County Demographics - REF HA 203
.S65
- Sourcebook
of Zip Code Demographics - REF HA 203 .S66
- Standard
Rate and Data Service (Business, Consumer, Radio,
TV, Cable, Newspaper) - REF HF 5905 .C64
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