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Marketing
and Advertising
General
Sites | Journals
and Newspapers | Statistics | Marketing and
Advertising Print Sources
This guide lists internet sites for doing research on the sources of industry information. Other sources can be found by searching the Aladin Catalog for books and the Aladin databases for journal articles. If you need more help in finding information, please contact a reference librarian.
General
Marketing and Advertising Resources
- Ad*Access - The Ad*Access Project, funded by the Duke Endowment
"Library 2000" Fund, presents images and database
information for over 7,000 advertisements printed
in U.S. and Canadian newspapers and magazines
between 1911 and 1955.
- AdCracker - Create your own marketing and advertising concepts.
- Ad
Critic - Now run by Advertising Age.
- AdFlip.com - "The world's largest searchable database of
classic print ads."
- AdForum - Worldwide advertising and ad agencies.
- Ad
Resource - Internet Advertising and Promotion
Resources
- Advertising
Agencies in America - A directory.
- Advertising Icon Museum
- Advertising
World - Resources for advertising & marketing
professionals, students, and teachers.
- American
Marketing Association
- Business and Market Intelligence
- Business
Researcher's Interests - Built for the serious
market researcher, this site contains a wide array
of high-level marketing tools. The index includes
over 2,000 links to online resources, including
newspapers, full-text databases, online libraries,
and free reports from government, industry, and
academia.
- ClickZStats - Formerly Cyberatlas, he site provides readers
with valuable statistics and Web marketing information,
enabling them to understand their business environment
and make more informed business decisions.
- Direct
Marketing Association
- Emergence
of Advertising in America - Presents over
9,000 images, with database information, relating
to the early history of advertising in the United
States.
- Explorit Now! - A business research portal
- Free
Management Library - The Free Management Library
is a clearinghouse of Websites ranging in topics
from Advertising and Promotion to Y2K. The Free
Management Library aims to supply "basic, how-to
management information to managers particularly
those with very limited resources."
- GreenBook - Worldwide Directory of Marketing Research Companies
and Services.
- InsightExpress - Fee based Market Research reports.
- International
Advertising Association - A national trade
organization headquartered in New York representing
the advertising agency business, providing information
on upcoming conferences, membership benefits or
professional development programs.
- International Market Research Mall - International
marketing research reports ($$).
- Internet
Intelligence Index - The Internet Intelligence
Index is a compilation of sites useful in gathering
competitor and marketplace information on the
Internet.
- KnowThis.com - The Internet's Reference & Resource Web Site
for Marketing, Research, Advertising, Selling,
Promotion & More.
- MarketingProfs.com - Free registration and articles, tutorials and
marketing FAQs.
- Market Research Portal
- The
Marketing Resource Center - The Marketing
Resource Center is designed to assist businesses
with their traditional and Internet marketing
efforts.
- National Retail Federation
- The
New Products Showcase & Learning Center -
The Showcase is a "research library" of over 65,000
once-new consumer consumables found in grocery
stores.
- New York Public Library - A guide to starting your own business and how to do the marketing research.
- The
Right Site - Demographic reference and site
selection service on the Web.
- Scarborough Research - A Marketing Research Company
- Science,
Tobacco and You - Good resource on tobacco
advertising with some general information.
- Top Marketing Blogs
- U.S.A.Data
Local Market Data Resource - USADATA provides
updated consumer marketing data for marketing
professionals and industry specialists. The site
integrates demographic, lifestyle, and consumer
shopping and product consumption data to provide
an analysis of present and future U.S. consumer
trends.
- Ypulse - Daily news and commentary about Generation Y.
Journals
and Newspapers
Statistics
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