American University Library

Marketing Team -

Name	Phone
	x3210
	x3228
	x3243
	x3205
	x3306
	x3841
	x3207

Mission:

Information culled from library assessment tools indicates that many users are unaware of or have limited knowledge about existing services provided by the library. The Marketing Team Sub-Team will address this issue by creating a marketing campaign for the library. Members will identify key user groups and their needs and determine which of these needs merit focus for the first year. The team will form key messages geared toward those specific groups will identify appropriate communication vehicles for delivering messages. The Marketing Sub-team will work with the Strategic Planning Sub-team to involve library faculty and staff in the development of the plan.

Documents and Press Releases:

American University Library Communication Plan 2004: Strategic Marketing Plan written by American University Library Marketing Team for the launch of university wide marketing plan to heighten undergraduate student awareness of existing library services. Nick Banovetz, Andres Ciriello, Julie Darnell, Mary Evangeliste, Mary Mintz, Jonathan Silberman, Diana Vogelsong, Treva Williams

AU Library ACRL Packet

ACRL Marketing Awards Press Release

Members of the AU Library Marketing Team recieve their award.

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